I watched the first two episodes and really enjoyed it. I love the characters, the atmosphere, the aesthetics, the music, everything. Kiernan Shipka is wonderful as Sabrina, I adore Zelda and Helga, and Ambrose is cheerfully sardonic. Michelle Gomez hasn't had much to do other than mostly glower menacingly in the shadows, but she's riveting even with so little do so far. And Richard Coyle is simply...devilish.
Interesting how they've changed Salem's origin from a warlock banished in the form of a cat to a spirit who joins Sabrina's life as a "familiar." However, I'm disappointed that he doesn't talk beyond mewing and I suspect he won't at all, which is a pity. I miss wisecracking Salem. That said, I'm not entirely clear on the concept of familiars do all witches and warlocks have one, and if so, where are the ones for Helga, Zelda, and Ambrose?
I'm also unclear on the time setting. The automobiles and attire suggests the 50s, but then there's also talk about modern, fast-moving zombies and Neil Gaiman, Alan Moore, and Grant Morrison.
This isn't a big deal but how exactly does Sabrina know the Weird Sisters? She clearly appears to have a history with them when they show up to threaten her about not signing the book and it seems like that relationship extends beyond just that threatening.
Either way, I loved how Sabrina and the Weird Sisters (great name for a band!) exacted revenge against the jock bullies, even if it went further than Sabrina had initially intended. Assholes like that deserve it.