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Spoilers Marvel Cinematic Universe spoiler-heavy speculation thread

What grade would you give the Marvel Cinematic Universe? (Ever-Changing Question)


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Sure but my point was that Daredevil “the show” is but I’m not sure that holds them to everything e.g. if they want another go at Iron Fist I suspect they forget most of that…

Heck, the Netflix series already took care of that, since by the end of it, Colleen Wing was the Iron Fist. I'd be perfectly happy with them picking up that status quo.
 
There aren't that many DC movies so I can take a stab at my opinions of which DC movies performed well vs those that didn't based on things I read, whats known of the budgets, etc.
1) MOS - met expectations. Made a lot more money than the previous Superman movie (Returns). A lot of people noisily complained about the violence/destruction and WB clearly listened leading to...
2) BvS - just below expectations but seemingly profitable. A movie bringing together the two best known characters in comic book history was probably expected to do Avengers level numbers. This didn't quite get there, but it still made a lot of money. Not a flop.
3) Suicide Squad - Way outperformed expectations. Made a huge profit despite middling reviews and generally negative public reaction. Also started all the rumors of WB meddling in movies as movie tone was changed post filming.
4) Wonder Woman - Mega hit. Successful at the box office, with critics, and with audiences.
5) Justice League - Made significant money, but still probably a loss. $661,324,295 worldwide is no joke - but a Justice League movie was definitely expected to do numbers comparable to Avengers movies. After all, this was the next appearance of Wonder Woman - and he solo movie made $822,963,408 worldwide. The movie also saw negative reviews on average. The worst thing to happen though was how this movie took studio meddling rumors (some confirmed) to a new level, with extensive reshoots changing the tone of the movie with a new director. The new tone didn't seem to match what came before.
Still, at this point the DCEU was 5/5 without a MAJOR flop, and arguably with only 2 box office "disappointments".
6) Aquaman - HUGE surprise hit. An unbelievable $1,151,961,807 worldwide gross. Anyone predicted $1,151,961,807 making more money than Superman, WW and especially the entire JUSTICE LEAGUE?
7) Shazam - Did ok enough at the box office to get a sequel. Generally liked by audience. Not a hit. Not a flop.
8) We're including Joker? Ok, another HUGE somewhat surprising mega hit.
9) Birds of Prey - Did the wheels start falling off here? Just $205,358,461 on an $84,500,000 budget. Not some kind of spectacular flop, but surely the studio expected more? Suicide Squad was a super hit at the box office, and many analysts ascribed that to Margot Robbie as Harley Quinn. Well, SS made $749,200,054 worldwide.
10) WW1984 - Can't judge the box office - it came out during the brutal winter covid wave and was released on HBO at the same time. Didn't do to well compared to some other day and date WB movies that came later, but this one was first and thus isn't fairly comparable to anything. So all we have to talk about is critical and viewer sentiment. 58% on RT and 5.4 on IMDB. Not scientific measurements in the slightest, but still definitely pointing to a negative audience and critical reaction - matching my anecdotal experience.
11) THE Suicide Squad - Another day and date movie, but later in the pandemic when more people had started being out and about. Still lost money theatrically despite being liked (90% on RT, 7.2 on IMDB) by critics and viewers, for the most part.
12) The Batman - A return to form at the box office for a DC movie - $772,245,583 worldwide. Not a part of the DCEU though, for which things were about to get so much worse!
13) Black Adam - $393,252,111 seems like a good box office for a villainous character movie without his main foil involved (no Shazam in this one). Still, the response by this studio seemed pretty negative, with rumors of The Rock leaking false information about the movie being profitable.
14) Shazam 2 - Uh oh. A bona-fide flop. Just $133,838,006 worldwide - a low number many couldn't imagine for a major comic book sequel just a few years before.
15) The Flash - Probably sealed the fate for any actors continuing their roles into the Gunn era. Despite some over the top early word of mouth calling it the best superhero movie ever, the audience and critical reaction was tepid, and the box office was a complete disappointment. $270,633,313 worldwide returns on a movie featuring the return of Batman '89? Shocking! Lets not forget that the actor strike and the tabloid hijinx of the lead could have played a role.
16) Batgirl - thrown in the trash by Zaslav. Lame.
17) Blue Beetle - This was meant to be a TV movie, so box office is hard to judge since the movie probably wasn't filmed with movie theaters in mind. Only made $129,288,072 worldwide though, so sadly its unlikely that this movie will be counted as being a part of the Gunn universe.
18) Aquaman 2 - Thrown into the world without even having a red carpet world premiere (probably due to the bad streak the DC universe was on, not to mention being the closing movie of the universe). So far its at $258,875,070 worldwide which is really quite good considering the circumstances.

So what's the miss rate? It's debatable because we don't know the details of studio expectations, marketing budgets, etc. Personally I would put the miss rate (didn't meet expectations or even lost money) at 50%. The 9 I consider misses are
BVS, JL, BOP, WW2, TSS, BA, Shazam 2, The Flash, Blue Beetle. Aquaman 2 will likely lose money too, but it never even really had a chance.

OK, I CONSIDERED doing this analysis on the MCU but this took forever to write and nobody really cares what I have to say. Perhaps late I will just type up a summary.
Overall a very good analysis...

Just a couple minor things:


Birds of Prey was wrapping up at the beginning of the pandemic... and there might have been people who were starting to get cautious then. Even at the end of January, CHina (a growing source of movie revenue) started locking down their cities. January 31, WHO declared a Global EMergency and by Feb 3 the US declared it a national emergency. While according to this timeline, the lockdown didn't happen in the US until March... i think a lot of people were getting cautious by February. I remember even in December of 2019, there were reports of this mystery illness (One of the earliest cases was in my hometown of Hoffman Estates , IL, so that's how it alerted me).

For sure it killed the international intake (from what i can see on BoxOfficeMojo , it never even opened in CHina at all... where Aquaman earned $290 million there)

Also, Wonder Woman was the highest grossing in the US of all the DCFU films... but Aquaman had the most internationally.


Now,t he general rule is that a movie has a marketing budget equal to to the production budget. I am guessing Aquaman's PR budget was waaaaaay less than the production budget (especially after whatever they spent on the Flash was clearly a failure). If it wasn't less, then they need to sue their PR companies for negligence!
 
I agree that the whole slate was rushed -- the first Superman movie deconstructed the mythos that hadn't even been constructed yet, and the second Superman movie killed its hero. But I've never been convinced by the argument that you can't make a team movie work without individual movies first. Look at X-Men, the movie that started the modern superhero boom. Look at The Incredibles or Mystery Men or Buckaroo Banzai. Look at the entire Power Rangers franchise and the Super Sentai franchise it spun off from. Beyond superheroes, look at Seven Samurai/The Magnificent Seven or Ocean's Eleven or the Fast and Furious franchise.

I've always found it misguided to argue that just because Marvel did something a certain way, that means DC should be obligated to do exactly the same. Wouldn't it make more sense to embrace doing it differently, to offer a contrast rather than an imitation? I can see the value of starting with a team film to introduce the characters and the world and then spinning off solo films. I see no reason in principle why it couldn't work. A single unsuccessful attempt doesn't mean it can never be done.
I actually have to agree with @Christopher on this -- DC could have easily started with a Justice League film. here's How I Would Have Approached That:

Start with a Justice League film, but have the centers be 2 "minor" heroes -- Superman , Batman & Wonder Woman are there but not the center of it... Then also have a Superman movie immediately ready to start production once Justice League hits... we put that news right at the heels of Justice League Hype.

Then a few months later, announce production of a breakout character (in this case,it was Wonder WOman).

4th up will be Justice League 2, which will have their weakest character tweaked & improved (Like Hawkeye in Age of Ultron),

Batman would be announced just like Superman was, and a few months later, another breakout character gets their chance to shine.

By this time, you will be ready to do more sequels of any of the previous, plus ready to experiment like Guardians of the Galaxy was with the MCU.



=== but going back to the MCU.... yeah, we are in a slump... but it isn't unrecoverable, as a few here are predicting.
As , again Christopher has mentioned somewhere, MCU has really tried to diversify in terms who they are featuring both in front and behind the camera, which i think is a great thing.

However, they haven't been able to capture a culture's attention as Black Panther did, so they need to budget accordingly, so buzz can up "upgrade" newer properties. ALso, "progressive" whites need to step up and support non-white characters

Right now, both DC & Marvel are feeling like the comics were ot me after the first Crisis/ Secret Wars. Back then, it wa snew and innovative to tie-in to different series and connect it to the bigger picture. While i was willing to afford it for that first event...that was not sustainable for me...and neither for the viewers.

If done right, you can have a great standalone story, but it will be more meaningful for those who know the bigger background.
====
Lastly, i am wondering how merchandising is fitting into this... that would also be a huge part of it, i would think.
 
However, they haven't been able to capture a culture's attention as Black Panther did, so they need to budget accordingly, so buzz can up "upgrade" newer properties. ALso, "progressive" whites need to step up and support non-white characters

Do not hold your breath waiting for that last part to happen. Similar to companies like Disney--ever touting how "progressive" they are in any number of categories, their record on race has been disturbing...at best. They can crow about Black Panther as an event, but that's one film (a corner) headlined by a black character. That does not erase notable matters such as the serious Boyega complaints about the way he was increasingly marginalized in the Star Wars sequels' marketing and the handling of the Finn character (complaints which were conveniently never adequately addressed / rectified). Finn was--supposedly--the biggest black character of the new age of SW movies, yet he was a panting, screaming ex-janitor (I call LFL/Dinsey "just" being tone-deaf on that one pure BS), who lost any level of importance with each passing film. That kind of uncaring, fucked-up perception of the only black character of the ST's so-called "Big Three" mirrors how some "progressive whites" (as you described them) create their value judgements about characters, and it was certainly the case in a general consideration of Finn.

I recognized the same with the Arrowverse's Jimmy Olsen, where Brooks was both resented (for "not being right"...code for white) and dismissed by innumerable, self-identified "progressives" (or recognized by statements on certain sociopolitical subjects) as unimportant, and from the production end, ultimately marginalized as an afterthought, which never happened to any of the other main stars of Supergirl.

So, historical examples leads one to believe the call for "progressive" whites to show the same level of support for non-white characters is something one should never expect to see--certainly not on any consistent level. The reaction to a film such as Black Panther was the textbook example of an outlier event, one that will likely never be repeated with say, Captain America 4--the movie debut of Wilson taking his place as one of the new "A-list" superheroes going forward.
 
Birds of Prey was wrapping up at the beginning of the pandemic... and there might have been people who were starting to get cautious then. Even at the end of January, CHina (a growing source of movie revenue) started locking down their cities. January 31, WHO declared a Global EMergency and by Feb 3 the US declared it a national emergency. While according to this timeline, the lockdown didn't happen in the US until March... i think a lot of people were getting cautious by February. I remember even in December of 2019, there were reports of this mystery illness (One of the earliest cases was in my hometown of Hoffman Estates , IL, so that's how it alerted me).

Here in the Puget Sound region, there were reports of something coming out of China as early as November-December 2019. The first confirmed case in the United States was on 21-January-2020 in Snohomish Country followed by the announcement on 19-February-2020, that several residents and staff at a nursing/senior home in Kirkland had contracted and tested positive for the virus and were being transferred to Evergreen Hospital in Kirkland.

I distinctly remember that day, as I was helping a friend of mine move and I was on 405 north just passing Evergreen Hospital in Kirkland/Totem Lake heading for home, when the announcement was made on KOMO radio.

After that, the virus really took hold and by 29-February-2020, Governor Jay Inslee declared a State of Emergency and the shutdowns/lockdowns began.
 
I actually have to agree with @Christopher on this -- DC could have easily started with a Justice League film. here's How I Would Have Approached That:

Start with a Justice League film, but have the centers be 2 "minor" heroes -- Superman , Batman & Wonder Woman are there but not the center of it... Then also have a Superman movie immediately ready to start production once Justice League hits... we put that news right at the heels of Justice League Hype.

Then a few months later, announce production of a breakout character (in this case,it was Wonder WOman).

4th up will be Justice League 2, which will have their weakest character tweaked & improved (Like Hawkeye in Age of Ultron),

Batman would be announced just like Superman was, and a few months later, another breakout character gets their chance to shine.

By this time, you will be ready to do more sequels of any of the previous, plus ready to experiment like Guardians of the Galaxy was with the MCU.

George Miller was all ready to start production on 'Justice League Mortal' in 2007 before the plug was pulled, which could have led to an expanded universe before Iron Man hit the screen.
 
Heck, the Netflix series already took care of that, since by the end of it, Colleen Wing was the Iron Fist. I'd be perfectly happy with them picking up that status quo.

I had enjoyed "Iron Fist" - a lot more than I did "Daredevil". But I didn't like how it ended, with Colleen Wing becoming the new Iron Fist. One, I found it unnecessary, considering that Ms. Wing was supposed to be an iconic character in her own right. And two, Danny Rand had regained his powers by the last frame of Season Two.
 
TREK_GOD_1 said:
Finn was--supposedly--the biggest black character of the new age of SW movies, yet he was a panting, screaming ex-janitor (I call LFL/Dinsey "just" being tone-deaf on that one pure BS), who lost any level of importance with each passing film.
Well, he did become Force-sensitive in the third film, for what that's worth. ( In the second film, because he was part of the B-plot concocted to keep other characters busy while Luke/Rey/Kylo were doing the A-plot, his importance suffered along with the other B-plot participants. )
 
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I think Iron Fist became a "problematic character", due to the reaction of Tilda Swinton's controversial casting in "Doctor Strange" as the Ancient One, a character that was Asian in the comics. Because "Iron Fist" was released on Netflix about four to five months after "Doctor Strange" hit the theaters, and Danny Rand had spent half of his childhood in the Himalayas; the controversy transferred to "Iron Fist" and many MCU fans had decided it was a terrible series and accused the showrunner of whitewashing Danny's character.
 
While I can see the argument that Danny Rand fits the stereotype of the "white savior" trope, the fact that he's a rich, privileged white man is essential to his dynamic with Luke Cage. I think that its a missed opportunity that we got separate shows with Luke and Danny, but we never got any real exploration of the Power Man and Iron Fist dynamic. Luke and Danny always represented a societal yin and yang, with Luke often calling Danny out on his privilege. I would have much preferred getting more of that to them each getting separate solo seasons.
 
I can take or leave Danny honestly. That said; the way his show ended Colleen Wing is the Iron Fist as of about a decade ago, while Danny is doing some weird gun-chi thing. If they want to use Iron Fist for anything, they could just go with Colleen. Danny can either be forgotten about, or pop up as a supporting character / one-off / villain if they ever get around to a 'Heroes For Hire'/'Daughters of the Dragon' thing.

. . . But between the whole white privilege AND cultural appropriation vibe, probably best to leave him be.
 
While I can see the argument that Danny Rand fits the stereotype of the "white savior" trope, the fact that he's a rich, privileged white man is essential to his dynamic with Luke Cage.

Oh, no doubt Danny Rand was a white savior figure, but what redeemed season 1 of the Iron Fist TV show was that it deconstructed the white savior idea. Danny wasn't a perfect hero who saved everyone else with his superior ability and wisdom; he was a privileged, spoiled rich kid whose assumption that he was entitled to get everything he wanted was a continuing source of complication and conflict in the storyline, and who repeatedly needed to have sense knocked into him by the hypercompetent women of color around him, much like your point about how Luke did that in the comics.
 
I can take or leave Danny honestly. That said; the way his show ended Colleen Wing is the Iron Fist as of about a decade ago, while Danny is doing some weird gun-chi thing. If they want to use Iron Fist for anything, they could just go with Colleen. Danny can either be forgotten about, or pop up as a supporting character / one-off / villain if they ever get around to a 'Heroes For Hire'/'Daughters of the Dragon' thing.

. . . But between the whole white privilege AND cultural appropriation vibe, probably best to leave him be.

Well, Jessica Henwick would certainly be up for it. When she was given the choice between a role in Matrix 4 or role a in Shang-Chi (Xialing), she chose The Matrix partly because doing Shang-Chi would end the possibility of ever playing Colleen again.

https://www.slashfilm.com/716540/the-real-reason-jessica-henwick-turned-down-a-role-in-shang-chi/
 
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Well, Jessica Henwick would certainly be up for it. When she was given the choice between a role in Matrix 4 or role a in Shang-Chi (Xialing), she chose The Matrix because doing Shang-Chi would end the possibility of ever playing Colleen again.
Huh.

I thought I heard she had to choose between Matrix 4 and Dune.
 
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