It's pretty hard to name a real "winner" out of Phase 4 since it's been such a weirdly mixed bag. So far the only movie out of the bunch I've wanted to watch more than once is 'No Way Home' (though I intend to circle back to 'The Eternals' at some point), and the shows I enjoyed the most were 'Black Widow', 'Wandavision', 'Loki', 'Hawkeye' & 'She-Hulk'. Honourable mention for 'Ms Marvel' since I *really* like the beginning and end of the season. The middle though; not so much.
Just to be clear, it was *good* (if uneven at times) but most of it felt all over the place. For me the nadir was 'Multiverse of Madness' (which reminded me why I haven't re-watched Spider-Man 3 since 2007) and 'Love and Thunder' while had some great stuff in it, but the tone was constantly working against itself and I found it increasingly grating.
F&tWS sits somewhere in the middle for me since while it also had some tonal issues, it's main problem seemed to be a lack of focus. It didn't really know what it wanted to be about, or it did but didn't fully commit to it.
'Moon Knight' started strong but kinda lost me somewhere along the way and I'm not sure why, but here we are. 'What If . . . ' was just OK. The only segment that really stuck with me was the Dr Strange one, which ironically I liked better than the actual sequel movie.
'Shang Chi'; I loved everything about it (especially Morris) but I can't deny that I have to actively remind myself that it's a movie that exists. Maybe it'll stick more after the second one? We'll see. As for 'Wakanda Forever' . . . I'm not sure I've fully processed that one. I'll have to give it a second viewing at some point, but overall it was another mixed bag for me.