The fact of the matter is that the film business is unique in being able to offer a product that you don't know whether you'll like until AFTER you've spent your money on a ticket, and NO REFUNDS. So you can't go solely on box office. The whole reason Hollywood has become almost nothing but franchises is because of the above. Until the ticket-buying public are burned enough times in a row they will have faith that it will be worth their while to see a movie in a particular franchise. That is the reason The Last Jedi made the money it did and a big factor why Solo bombed (even Ron Howard concedes that Solo was impacted by TLJ backlash). Box office is almost completely front-loaded into the opening weekend. If the movie sucks, word of mouth spreads and the proceeds tank. So it's all about the name-recognition and the hype. This is also why the bought and paid for access media and the skewing of Rotten Tomatoes (for Captain Marvel, let's say) have conspired to create a gullible public. Rotten Tomatoes has 91% score from the shill media and only 44% from those who saw the movie. So to really judge the movie's success in monetary terms, subtract those who would not have bought a ticket had they known in advance what they were getting. This would leave you with $581 million which would be pathetic for a SW tentpole. The "satisfaction adjusted" gross of Solo would then drop to $250 million. Force awakens "satisfaction adjusted" would be $1.74 BILLION. So objectively The Last Jedi was roughly 1/3rd as successful as its predecessor. Because of the lag effect, dissatisfaction will spill over into proceeds for subsequent films. So Episode XI may face the brunt of residual TLJ backlash. The #1 sentiment I'm seeing in relation to Star Wars online is indifference. Fans aren't whining and complaining anymore. They are just done with Star Wars entirely or at least the sequel Trilogy. The Episode IX trailer didn't really reignite interest outside of that guy who cried over it. This is not what Disney would like to see. Unfortunately the sequel trilogy needs broad 4-quadrant appeal. The Last Jedi has shaved off a lot of mainstream appeal and leaving its most rabid defenders being the militant left-leaning twitterati who, after losing the last election, now see Hollywood as a last ditch political battleground. This demographic shift is also going to take place in the MCU and it's going to eventually lose as much money as Gillette lost from insulting its customers.