They're launching HBO Max. This gives them a venue to earn revenue from their product without paying commission to third parties.Warner Bros. ponied up an additional $70 million to complete post-production on the Synder Cut, I’m pretty sure they want everything up on the screen to have something to show for their investment.
A show/movie that might not make them profit on Netflix becomes income on their own streaming venue.
Disney has already taken that route, and I'm sure other studios will follow. Seriously, we are witnessing the birth of "cable channels" in the streaming market. Makes sense if it's priced right.
Venues like Amazon and YouTube can make money with digital rentals and downloads, think of them as the new Blockbuster.
The studios make some profit as well, but current streaming services lose the weight they carry at the moment as the studios take more control of their own products' distribution.
Essentially, I see the studios taking control and ownership of their products and distributing them directly. Streaming is low cost if you have access to the market and a popular product including an existing catalogue.
With regards to the Snyder cut, it has a lot of attention and they will make more streaming it on their own venue than licensing it out; they need subscribers. They, like Disney, have a catalogue that will keep revenue flowing, giving them the cash flow to produce new content.
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