I haven't kept up with this thread at all until now. But going back to the Japan Self-Defense Forces parallel a couple pages back (I've mentioned it in past threads on this very topic as well)... much like with Picard's views on Starfleet, the Japanese public largely believes that the SDF is not a military. Recruitment materials only highlight stuff like disaster relief, medical assistance and the like. If you know anyone from Japan, they will likely react with surprise and be quick to correct you if you suggest that it is a military/army.
Perhaps Starfleet's PR and recruitment materials are likewise silent on anything that could be perceived as militaristic.
Kor
Perhaps Starfleet's PR and recruitment materials are likewise silent on anything that could be perceived as militaristic.
Kor