I remember when they first did it back in the She Hulk comics. 1988 or 89 I think. I thought it was so stupid and it took me right out of the book and I stopped buying it at that point ..I quite liked She-Hulk (though to be fair, I also quite liked Brave New World, compared to a lot of recent MCU films), and I very much enjoyed its going full-on postmodernist near the end. Just saying.
