Huh, I never thought of it like that: elements of a bunch of other brands coming in to resurrect and comprise one of the big franchises of our time. ILM is most famous for Star Wars, writers from Mission Impossible and Transformers are there, etc. etc. It brings a warm, fuzzy feeling, honestly.
Or an over-marketed, derivative feeling, depending on how you look at it.
FWIW, though, I can't really relate to the OP anyway. I've never felt marginalized for liking Trek. Family, friends, classmates, coworkers... I've always known lots of people who were into it.
Still, there's a lot of extra buzz right now, no denying it. I'm sure it'll make money.
That said, I didn't actually
like the movie. I'd hoped to, but I just couldn't. It had Big Stupid Summer Blockbuster in its very DNA. The plot logic couldn't stand up to 30 seconds of examination, and it lacked the thoughtful spirit that characterizes good Trek.