Here's the thing...most of the real world out there...are you sitting down...this may be a shock...doesn't give a rat's ass about Star Trek. They don't care that Delta Vega was an unmanned lithium cracking station in some episode 40 years ago. They don't care about where scotty got a tribble. They don't care that Sam Kirk and Gary Mitchell are nowhere to be seen.
What they do care about is being entertained for an hour or two. Star Trek has been entertaining people for over 40 years now, and honestly, most of them don't think about it much past the hour or so they are watching it.
Wow, what a bizarre attitude. Why do you think this is relevant? Why should I or anyone who
does care about a fictional creation, Trek or otherwise, give a rat's ass what "most of the world" cares about, or what entertains them just enough to not provoke any lasting thoughts? You're explicitly positing lowest-common-denominator viewers as the standard for aesthetic judgment.
Paramount and CBS wanted to revive a 40 year moneymaker...
And they did just that.
Commercial success has nothing to do with what we're talking about. Unless you own a lot of stock in Paramount, why should you care?
Transformers earned gobs of cash too; doesn't make it a good movie.
Here's the question: Did you like the movie?
Now, that's a relevant question. The answer is no.
and yes, it's Star Trek, just like Casino Royale is James Bond and Batman Begins, is well, Batman.
Well, no. James Bond is what's in the novels by Ian Fleming; Batman is what's in the comics. What you're talking about are screen adaptations, which may be entertaining, but were never intended to supplant the original source material.
With Trek, OTOH, the original source material was always on screen from the start. This new Trek, then, although it's essentially a loose adaptation, nevertheless has the practical effect of taking the place of the original. Surely you can see why some people might take exception to that? Whether it succeeds on its own (debatable) merits or not, it can't be judged solely as a freestanding work.