I see it as a bit of both, really. Something that you generally aren't proud of liking, which often tends to be 'Junk Food'. In other words, something that might be fun to you, but you'd rather not everyone know you do watch it.
Oh, I don't care if people know what my tastes in junk food are. I just want to maintain my credibility when it comes to recommending things that are
actually good . . .
"No, really. THE AMERICANS is one of the best shows on television. You have to watch it."
"I don't know. That's what you said about CLEOPATRA 2525 . . ."