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Ghostbusters 2016: Talk about the movie(s).

I meant to say not all the comedy was hitting for me.

Well, comedy is a delicate thing. It relies heavily on context and timing, and those things are lost when isolated gags are pieced together in a trailer. Jokes that fall flat in isolation may work much better when we know the context, both the story situation and the character motivations. Or not. We can't really know until we see the whole film.
 
Once again, you're basing this on a few seconds of footage.
That's because a trailer is supposed to represent the actual quality of the film. And, with the exception of the few examples people have managed to dig up, they usually do. I'm not saying anybody can be 100% sure the film is going to be bad, or at the very least won't appeal to them. However, if you got a whiff of mean that smelled like rancid cabbage, you would be justified in assuming the taste won't be to your liking. When you play a video game for a minute and it feels like torture, you are justified in assuming you won't like the game. When you test drive a car for a few miles, and it wobbles and smokes, you are justified in assuming the car isn't going to drive like a Ferrari.

Absolutely give the movie a chance, if you are so inclined. However, at least try to understand why people are reasonably assuming the trailer of a film is representative of the actual film.

And, amusingly, they seem to be sexually objectifying the one male team member in a way the original movies didn't do with Janine.
Eh. It's never bad when it happens to men.
 
^Trailers will often misadvertise movies too, one that always sticks in my mind is Operation: Dumbo Drop. The whole trailer is filled with jokes, that make it look like a laugh a minute comedy, but when we went to see it in theaters it actually ended up being a pretty serious movie with the only real funny stuff being what was in the trailers.
There's also The Phantom Menace which had a great trailer, but most people hate the movie.
Now of course the trailer is meant to be used to judge the movie, it is an advertisement after all. I don't think anybody will deny that, but at time same time it really isn't enough to judge the whole movie. If I don't like a trailer, I will just say that it looked bad, but I'm not about to state as a matter of fact that it is a bad movie unless I've actually seen it.
 
X-Men Origins: Wolverine had an amazing trailer. It sold me on the movie being Wolverine and Sabertooth fight in every single war, that turned out to be the opening credits. The trailer may be cut together by the studio and not the filmmaker. I've learned to not judge them as a sign of the movie's quality.
 
That's because a trailer is supposed to represent the actual quality of the film. And, with the exception of the few examples people have managed to dig up, they usually do.

That's really, really not true. As I keep reminding people, we've already seen three trailers for this movie and each one gave a different impression. And with four months left to go before release, we're certain to see at least one more major trailer and assorted variants. No movie has just one trailer anymore. It has an entire campaign of trailers that are each tailored to emphasize a different aspect of the film -- one for action, one for plot, one for humor, whatever.

Besides -- trailers are commercials. And anyone who expects a commercial to be an absolutely accurate representation of the product it's promoting is woefully gullible. Advertising is not about presenting things accurately, it's about distorting their presentation to make them seem more appealing to a given target audience. And since movies need to draw in multiple target audiences to succeeed, each trailer is slanted toward different tastes. If one trailer doesn't appeal to you, that's because you're not in the part of the audience it was designed to target. But maybe the next trailer will be designed to cater to your tastes.
 
Besides -- trailers are commercials.
Exactly.

Exactly.

But by all means, keep trying to convince people turned off by this commercial that it's not actually a commercial intended to pique interest and make people want to see it, and if this was the best they could do and it's turning this many people off, what the fuck does it say about the movie itself?

"Don't worry guyz, it's still gonna be gud! No rilly, it will! Trailers don't mean nuffin (unless I'm tricked into saying they do, such as in this case). So stop showing any concern whatsoever, cause if you show concern it's whining, but if I do it, it's intellectual superiority full of hard hitting facts that are in no way personal opinions or made up malarkey, because gosh golly gee whillickers, that's just how my brain works!"

That's really all I hear when some of you post anymore. Especially when you spin on a dime and prove everyone else correct without realizing it.
 
It is certainly possible for a great film to have a bad trailer.... and vice versa.

Very true. I'm thinking The Grey falls in this category, unfortunately. The trailers made it seem like your now-routine Liam Neesan action movie. You've seen him save his daughter. You've seen him save a plane. Now see him save the forest from wolves!

Well, no, not really. It was so much more than that. It was even the first movie to ever make Roger Ebert get up and walk out of a movie because he was still processing *this* movie, the previous one.

In this case, the trailer very, very much failed a great movie, and the movie's reception suffered for it.
 
Very true. I'm thinking The Grey falls in this category, unfortunately. The trailers made it seem like your now-routine Liam Neesan action movie. You've seen him save his daughter. You've seen him save a plane. Now see him save the forest from wolves!

Well, no, not really. It was so much more than that. It was even the first movie to ever make Roger Ebert get up and walk out of a movie because he was still processing *this* movie, the previous one.

In this case, the trailer very, very much failed a great movie, and the movie's reception suffered for it.

The Star Wars Episode I trailers showcased a film that I would still love to see.
 
I thought all of the millennial Star Wars trailers were something I wanted to see, and none of the films were remotely as good as A New Hope, The Empire Strikes Back, and Return of the Jedi. TFA may have suckered a lot of people in seeing a redressed A New Hope but it's success is simply the recipe was in the pudding. Plagiarism does pay when Disney can do it.
 
Bridge to Terabithia trailer versus the movie. Never again will you see such false advertising.

So I guess what we're all saying is... we still have no idea if this movie will be good or bad based solely on the trailer. Still, the INTENT is to make us WANT to see it.
 
I watched the trailer today. I did not come away with a good feeling. I was (and am) in the 'give it a chance' camp.
I have seen the original upwards of a hundred times (no hyperbole, ask my father, he was probably sick of the film by 1989) and have stated my opinion of reboots in general elsewhere. (part of which includes the proviso that reboots of single films, or even 2 films in this case, can be a good thing. Maybe the cartoon series and deep feeling muddy the waters on this one)
I have always thought the idea of a total gender flip being such a driving force in this film to be a bad idea, but not impossible to make work. (much better in my opinion to show guys and gals working together) I also liked The Heat, because whilst it is a genderflipped 80s buddy cop movie, genderflipping an idea that has so many different executions works really well. Genderflipping something as specific as one well loved film is a different game.
Especially when you don't have Sandra Bullock (who is an awesome actress in my opinion, especially in comedy roles, and has a long background in law enforcement roles too. Heck, if they reboot police academy, they need to call her.)
All of that aside, not least as those aren't things the trailer made me worry about in this film. Some were larger considerations and some were small silly things.

Firstly, I do think the 'new' Winston...pattie I think it is, is a bad idea. Winston was an everyman character, with a military background (some have said elsewhere that was a joke about lying on his resume. I never thought that to be the case.) and the 'new' one comes over as a stereotype in the most overt ways. Like, does she have a cat called Tom and a mouse problem level of stereotype. The writing team literally seems to have taken a step back. It seems to be part of an overall approach that comes from trying to recreate the original, but only paying attention to broad strokes, and not seeing silly details that actually made a difference. ( like ecto being an ambulance not a hearse, though to give credit, I believe Dan Aykroyd originally wanted a hearse, even if the ambulance makes better thematic and comedic sense)
But the internet has burned enough over that.
There is too much daylight in that trailer. The library is too bright (and for all the progressiveness, is that a dress exhibit they are at? Cos y'know girls like looking at dresses...) The scene in the Chinese restaurant....the original used a mix of day and night, and that tone is missing here, forgetting that ghosts come out at night, (or are in dark places) except for when the twinkie gets big, which is the point the film makes with things like the fridge scene. Which brings me to my next worry...
The story. Where is it? Where is 'daniel barett'? I see Hemsworth as the janine replacement, and given his acting history I can see how he is a bit of a Sigourney weaver analogue in this instance, and the implied possession scene in the trailer suggests he is more integral to the story...but I can't see a story in that trailer.
The overall tone seems to miss the mark, with only 2 maybe 3 actually funny moments in that trailer.

The little things....stripes look awful on the costumes. That and the ecto look cheap and not as well thought out as the original. The minor slapstick makes these guys look inept in a way the originals weren't.

Good things for me though were:
The effects looked good and very true stylistically to the original.
I love the look of the 'new' egon (though she may be ray tbh) and her hair is like a tribute to the cartoon. The wig or hat line is actually funny too which helps. (its faint praise, but I actually really like that look and think it works in relation to the film.)

But that's it. The graffiti logo was kind of cool bit also kind of not.

I find the exorcism gag funny, but also cringe worthy so I can't count that as a positive.

Now...I seem to be comparing to the original a lot here, or relating my criticisms back to it a lot, and maybe that's not fair on a reboot. But...the trailer itself encourages that. The film itself encourages that but sticking so tight to parts of the formula of the original. The effects, and Slimer, whilst great looking, definitely invite thinking of the original. And it's a bad thing when a reboot seems to be saying 'hey. Remember this? Wasnt that part cool? We can't do it any better than that, but just wanted you to have that warm nostalgic glow' whilst seeming absent of anything new and cool of its own. (bear traps for ghosts being a funny idea mind you)

So...Yeah. My concern is that this trailer seems to show an overall tone that I don't think works in relation to the original(s) and doesn't seem to be working as it's own thing either. Speaking as part of an international audience, they could have done with a bigger 'star' and they don't seem to have that. (though I may be out of the loop these days)
There's no equivalence for Aykroyd or Murray who were comedy stars internationally back in the eighties.

(they should have called Sandra Bullock. Even if she is a serious actress these days. She's like...the new Tom Hanks.)
 
So I guess what we're all saying is... we still have no idea if this movie will be good or bad based solely on the trailer.

Which is always true. Advertising should always be viewed with skepticism. And trailers aren't made by the filmmakers; they're made by marketing firms that follow formulas for what they believe is effective at drawing audiences. They're making their own best guesses about what will make the movie appealing to audiences, and those may be radically different from the filmmakers' intentions.

Still, the INTENT is to make us WANT to see it.

Which is another way of saying that it's advertising. All commercials, billboards, trailers, etc. are about trying to make us want things, but some are more successful at it than others.
 
True enough. The generations trailer, and certainly the teasers for first contact etc were no reflection on the films they advertised.
However....it is a failure if a trailer doesn't make us want to see the film, even if it is just a failure of the trailer.

I just hope the misgivings I have about the tone of the thing aren't reflected in the final film. I will no doubt buy the blu ray wen it hits anyway. (I don't do cinema these days. Sainsburys is the new ticket booth and my living room the new odeon.)
 
Dramedy? Ghostbusters? Come on now.
He's right though. There were lives at stake,horror scenes, the second one featured a child abduction, and both feature demonic possession, the end of the world and fairly well handled romance sub plots.

It has drama in spades.
 
And Dumb and Dumber features a pair of hitmen killing animals and trying to murder the two leads.
 
And Dumb and Dumber features a pair of hitmen killing animals and trying to murder the two leads.

Having not sat through it I can't speak as to how integral that is to the plot or how seriously it's taken. Ghostbusters however takes itself totally seriously throughout. It has more in common with say...Indiana Jones (full of laughs adventure film) than say...Naked Gun. It's a trend at that time to an extent. Look at Beverly Hills Cop, particularly the second one. There's no denying Eddie Murphy is hilarious, but the entire film is a drama. Dramas starring characters who are funny people I guess. (good morning Vietnam..another funny guy in a serious movie...and I don't think any sane person would deny the drama in there.)
 
People seem to be forgetting -- willfully or otherwise -- that by and large, comedy trailers suck out loud. With a comedy, you can either give all the jokes away in the trailer or you can give a really broad idea of what the movie's about. And so much of Feig's comedy relies so heavily on context and setup that it's rather difficult to cut an effective trailer around it -- both The Heat and Spy had fucking dogshit promotional material, but they were both good to great (Spy moreso than The Heat, but still).
 
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