Do we know anything about how they're setting up the stories for this yet, is it going to be actually adapting the stories from the comics, original stories, or both?
Most likely they'll do what any TV adaptation of a comic does: draw on elements from the comics and incorporate them into new stories.
I guess I haven't seen the T-Mobile ads. Progressive Girl needs to be a superheroine of some sort. I envision her as the Wasp or maybe Scarlett Witch.