Friday & Weekend Numbers - $2.5M/$8.5M

[indranee]

have you read Ebert's review? I'm sorry, but he's being an idiot where this movie's concerned. he's holding it to standards he doesn't hold ANY other summer blockbuster to. I love Ebert, but we all make mistakes.

 

[Similitude]

The problem for this franchise is that it got a free pass this time because ST was a JJ Abrams film, not because it was Trek. Now, the critics and the public will expect The Dark Knight, and Abrams, Lindelof, Orci, Kurtzman and the whole gang will have to reach down deep inside themselves to produce that good a movie that will be both a summer blockbuster and a good flick at the same time.

Um, They already have made a Good Film and a Summer Blockbuster at the same time. Doesn't really matter if you don't agree, critics, fans and the Box Office all agree.

Star Trek has been a good summer blockbuster movie but as a good film is all matter of taste. Some critics(Roger Ebert) and fans don't like Star Trek that much.

Are you being dense on purpose? I believe over 85% of this forum has given the film high marks as have 95% of critics. You are seriously going to argue that either group on the VAST MAJORITY of its whole thinks otherwise?

 

[pookha]

The overseas numbers are shit.

Great for Star Trek, yes, but in every other way they are shit for a $150 million hollywood movie with perhaps another $100 million spent on worldwide marketing.

It will have to improve big time for the next one.

Apparent flops like Terminator Salvation and Wolverine will probably make more money than this movie worldwide. That sucks.

for some reason they did very little over seas advertising until very late.
why i dont know.

 

[Robert Maxwell]

Just a few comments...

The overseas take for Trek has been excellent--compared to previous Trek films. It's lousy compared to most movies, but it has made great strides as far as making Trek appeal to the international market. Probably not as big a hit overseas as the bean-counters might have wanted, but definitely a lot better than Trek usually does.

People still saying it's not that good a movie, and the pressure is on JJ and co. to produce a good movie next time: while everyone is entitled to their opinion, both critics and the moviegoing public have agreed it's a good movie, it's making good money, has great box office legs--seriously, how could the situation be any better? With the Tomatometer at 95% and the worldwide cume over $330M, Star Trek is not a failure in any sense of the word.

There are people who don't like it and that is their right, but those who claim it is underperforming or has failed in some way are a little divorced from reality.

 

[Therin of Andor]

for some reason they did very little over seas advertising until very late.
why i dont know.

Most international film advertising is done by the local cinemas and distributors, is it not? Each country does its own localized number crunching and gambles what they feel is an appropriate number of screens, posters, TV spots, press junkets, free previews, contests, etc. If ST doesn't usually do well in a particular country, the advertising may reflect that trend.

But it's doing better than predicted in most places.

 

[MvRojo]

for some reason they did very little over seas advertising until very late.
why i dont know.

Most international film advertising is done by the local cinemas and distributors, is it not? Each country does its own localized number crunching and gambles what they feel is an appropriate number of screens, posters, TV spots, press junkets, free previews, contests, etc. If ST doesn't usually do well in a particular country, the advertising may reflect that trend.

But it's doing better than predicted in most places.

Paramount and UIP are doing most of the big international distribution, so it's up to them to do the marketing.

 

[pookha]

paramount does have international publicity and marketing people..
evidently they should be expected to do something.

i cant see all the tv ads being decided on just by the chains.
it looks like the studios would be expected to take care of some percentage of it themselves.

especially in going up against angels and demons that had the subject matter, location and hanks that all appeal to europeans.

 

[Cyrus]

The overseas take for Trek has been excellent--compared to previous Trek films.

Agreed. It has done much better that I expected. Yeah, it would be great if Trek was as big a hit overseas as it's here, but the results are definitely not disappointing.

 

[Borgminister]

The overseas take for Trek has been excellent--compared to previous Trek films.

Agreed. It has done much better that I expected. Yeah, it would be great if Trek was as big a hit overseas as it's here, but the results are definitely not disappointing.

Next time...!

 

[Therin of Andor]

Paramount and UIP are doing most of the big international distribution, so it's up to them to do the marketing.

Yes but, for example, UIP Australia has to score its own profits, IIRC, and can't depend on big ol' Mommy Paramount USA to pick up its accounts.

 

[Corran Horn]

Went to a 2:35p showing yesterday. Theater filled to the gills. Seriously.

 

[Garth Rockett]

I kind of had about $7M in mind for this weekend. Trek continues to outperform my expectations. Great news. I've still got to find time to slip away for another showing. $250M here we come!

 

[Franklin]

I kind of had about $7M in mind for this weekend. Trek continues to outperform my expectations. Great news. I've still got to find time to slip away for another showing. $250M here we come!

Rarified air, to be sure. It's number 67 domestically all time, now (unadjusted dollars). It only needs to make another $10 million to make the top 60, and it probably has a fair chance to sneak into the top 50, which would mean $245 million.

Looking ahead, if Abrams's sequel can be at least as satisfying and critically well-received as ST09, maybe that will be the movie to crack $300 million. I've always thought Trek movies didn't build and get legs off of each other because they couldn't seem to put two equally good movies back-to-back.

 

[Borgminister]

Went to a 2:35p showing yesterday. Theater filled to the gills. Seriously.

Music to my ears... I think I'll take in another showing on Wednesday after my (gulp) full physical.

It'll be farewell popcorn and Milk Duds after that, I think...

Looking ahead, if Abrams's sequel can be at least as satisfying and critically well-received as ST09, maybe that will be the movie to crack $300 million.

It'll be tough to beat a 95% RT rating, but if UP can do it, it is entirely possible the next installment can as well.

As long as it doesn't get pedantic while potentially tackling a deeper subject matter.

 

[superdeluxe]

And trek keeps on chugging along. Bona-fide hit of the summer!

 

[cubbie]

They will probably look at ways of improving the international box office in the next film, it has done relatively well in the English speaking countries and some European ones. Wolverine destroyed it in a lot of other markets though. From what I understand though, Paramount only get a small portion of overseas box office which is why domestic totals are the most important.

The problem for this franchise is that it got a free pass this time because ST was a JJ Abrams film, not because it was Trek. Now, the critics and the public will expect The Dark Knight, and Abrams, Lindelof, Orci, Kurtzman and the whole gang will have to reach down deep inside themselves to produce that good a movie that will be both a summer blockbuster and a good flick at the same time.

I didn't think The Dark Knight was a good story. It did well because one of the lead actors died.

We don't want that to happen to Star Trek.

 

[MvRojo]

They will probably look at ways of improving the international box office in the next film, it has done relatively well in the English speaking countries and some European ones. Wolverine destroyed it in a lot of other markets though. From what I understand though, Paramount only get a small portion of overseas box office which is why domestic totals are the most important.

The problem for this franchise is that it got a free pass this time because ST was a JJ Abrams film, not because it was Trek. Now, the critics and the public will expect The Dark Knight, and Abrams, Lindelof, Orci, Kurtzman and the whole gang will have to reach down deep inside themselves to produce that good a movie that will be both a summer blockbuster and a good flick at the same time.

I didn't think The Dark Knight was a good story. It did well because one of the lead actors died.

We don't want that to happen to Star Trek.

I don't think the death of Heath Ledger propelled TDK to $533 million domestic and $1 billion worldwide. Sure it might have given it a lot of free press and marketing, but Heath Ledger was never a box office draw. His most successful headlining film only made $80 million.

TDK is considered a great story by a lot of people and is the #7 highest rated movie on IMDB.

 

[Phily B]

But he died, that turns him into some what of an icon. It didn't make twice as much as Batman Begins because of DVD sales I'll tell you that, I know a stupid amout of people who saw TDK and not Batman Begins because of the hype surrounding it which was mostly due to Ledgers death.

 

[cubbie]

I do think his death made a tremendous impact on box office draw. Granted, I thought the movie was just okay. He also received posthumous Oscars and Golden Globes, so, yes, I still think it made big impact.

I think Heath acted far better in other movies.

 

[Borgminister]

I liked The Dark Knight a lot, and Heath was great as the Joker, but I don't think qualitatively the movie was any better (or arguably as good) as Batman Begins.

There were quite a few editing mistakes I noticed during the movie as well.

I dunno. The Titanic also didn't "deserve" the box it got, but there you have it.