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"Forget Everything You Know"

They have to say that, to get people who have frowned on or have been put off by Star Trek, to try to draw in those people that might have passed on Trek in the past. They just simply want to draw in more than just the fans.

That's how I took it. This ain't your nerdy cousin's Trek.
 
Suggestions that the tagline refers to Trek canon is laughable.

I don't think so. It seems to be a reasonable assumption. This film is a reboot, a relaunch, so obviously the previous canon is meant to be forgotten.

:(

That's the fanboy take on things though.

This film, with all the action-orientated tv spots is supposed to appeal to the everyday man who isn't a Trek fan. "Forget everything you know" as in... forget all the geeky images you have in your head about Star Trek and come and see this film.

It really isn't any more than that.
 
Suggestions that the tagline refers to Trek canon is laughable.

I don't think so. It seems to be a reasonable assumption. This film is a reboot, a relaunch, so obviously the previous canon is meant to be forgotten.

:(

That's the fanboy take on things though.

This film, with all the action-orientated tv spots is supposed to appeal to the everyday man who isn't a Trek fan. "Forget everything you know" as in... forget all the geeky images you have in your head about Star Trek and come and see this film.

It really isn't any more than that.

Oh, I see, the "fanboys" can go take a flying leap, it doesn't matter what we think, only the everyday people matter? :rolleyes:
 
I don't think so. It seems to be a reasonable assumption. This film is a reboot, a relaunch, so obviously the previous canon is meant to be forgotten.

:(

That's the fanboy take on things though.

This film, with all the action-orientated tv spots is supposed to appeal to the everyday man who isn't a Trek fan. "Forget everything you know" as in... forget all the geeky images you have in your head about Star Trek and come and see this film.

It really isn't any more than that.

Oh, I see, the "fanboys" can go take a flying leap, it doesn't matter what we think, only the everyday people matter? :rolleyes:


No I never said that. But Star Trek tv spots don't target fanboys who are going to see the film anyway. They're targetting casual viewers with those words who may have been put off by the Trek stereotype.

What's more likely:

"Forget everything you know" = Nero travels back in time and changes the past

"Forget everything you know" = this is a brand new, modern Star Trek that is cool, come see it.

It's the latter.
 
They have to say that, to get people who have frowned on or have been put off by Star Trek, to try to draw in those people that might have passed on Trek in the past. They just simply want to draw in more than just the fans.

That's how I took it. This ain't your nerdy cousin's Trek.

Oh yeah, that ship has totally sailed.

NuNerd.jpg


tribble.gif
 
What's more likely:

"Forget everything you know" = Nero travels back in time and changes the past

"Forget everything you know" = this is a brand new, modern Star Trek that is cool, come see it.

It's the latter.

Actually, it's both, since we've known for a while now what Nero is going to do.
 
What's more likely:

"Forget everything you know" = Nero travels back in time and changes the past

"Forget everything you know" = this is a brand new, modern Star Trek that is cool, come see it.

It's the latter.

Actually, it's both, since we've known for a while now what Nero is going to do.


I know both are true, but the slogan is targetting non-fans.
 
"FORGET EVERY [STEREOTYPED] THING YOU [THINK] YOU KNOW" --- does it read better now?

This is the intended message. No one wants to frak up the fanboys. Your Blu-Rays/DVDs/laserdiscs/VHS/Betamaxes will all still be viewable on your various devices. However, Paramount/Star Trek/the world have decided to move forward. Please come join us in 2009.:vulcan:
 
Jesus, honestly. I'd rather not know. I'd rather forget everything. Surprise me. Make me care about this stuff again. Make me forget that modern trek wasted ten years telling the same five stories over and over again. The casts and crews of those shows deserved better, and the fans deserve better. I think this movie delivers.
 
"FORGET EVERY [STEREOTYPED] THING YOU [THINK] YOU KNOW" --- does it read better now?

This is the intended message. No one wants to frak up the fanboys. Your Blu-Rays/DVDs/laserdiscs/VHS/Betamaxes will all still be viewable on your various devices. However, Paramount/Star Trek/the world have decided to move forward. Please come join us in 2009.:vulcan:

And there it is again: the attitude of "only the NEW is worthy..." And it's "the new" that is made by cannibalizing the old.

Why couldn't JJ and crew have taken a shot at depicting the more dangerous Trek universe following the Dominion War?
 
Why couldn't JJ and crew have taken a shot at depicting the more dangerous Trek universe following the Dominion War?

Because that universe has become a niche only interesting to a select few. In order for Trek to survive and still be profitable, it needs to appeal to a broader audience.

Besides, we've had movies set in that "more dangerous Trek universe" and it was bland, boring, and more of the same shit.
 
"The universe sure is more dangerous these days due to (Insert appropriate continuity fanwank here), eh Jean Luc? "

"Quite right. Join me in the holodeck for a round of Cricket?"

"Indeed. But first I have to (technobabble)."

(Insert lack of character conflict here. Insert more humorless dialogue here. Insert pretentiousness here.)
 
Why couldn't JJ and crew have taken a shot at depicting the more dangerous Trek universe following the Dominion War?

Because that universe has become a niche only interesting to a select few. In order for Trek to survive and still be profitable, it needs to appeal to a broader audience.

Besides, we've had movies set in that "more dangerous Trek universe" and it was bland, boring, and more of the same shit.

"The universe sure is more dangerous these days due to (Insert appropriate continuity fanwank here), eh Jean Luc? "

"Quite right. Join me in the holodeck for a round of Cricket?"

"Indeed. But first I have to (technobabble)."

(Insert lack of character conflict here. Insert more humorless dialogue here. Insert pretentiousness here.)

Only because the writers were constrained by Rick "Bean counter" Berman, who did eveything he could to homogonize things down to pablum.

When the writers were allowed to soar, soar they did (DS9 S5,6,&7, ENT S4). It wasn't the settings or the material. It was the execution demanded by the suits in charge.
 
Its simple.

As said before, its nothing more than an audience grabber.


Its not nerdy anymore, JJ, hopefully, has made Trek cool again.


Im not going into the whole 'JJ is the chosen one, he must be worshipped' bollocks, but he has delivered a product that i was sceptical about at first, and now im so possitive after seeing it develop over two years that it will be better, yes BETTER than latter TNG era Trek ever was. These two hours may be the best Trek for over 10 years and im looking foward to it.


Im not forgetting everything i know, i knows its going to violate.. Sorry, RAPE continuuity but hey, Star Trek is back.
 
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