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"Forget Everything You Know"

Captain59

Fleet Captain
Fleet Captain
That's not the most promising tagline I've read for a movie, especially for Star Trek. Is this truly a reboot? Does this mean that everything we've seen from TOS on is changing?
 
From everything that's been posted so far, essentially the film's "device" for rebooting the franchise is an "unresolved" temporal alteration. That is, nothing is done to "fix" the temporal damage.

Thus they can say "everything that happened still happened" but also "we can do whatever we want".

And they DO too, if the big "shocker" that everyone is speculating in fact happens:

Vulcan is destroyed
 
we just dont know yet to what degree it is or isnt.
heck it could be adressed to all the people who have judged it without seeing it.
 
They have to say that, to get people who have frowned on or have been put off by Star Trek, to try to draw in those people that might have passed on Trek in the past. They just simply want to draw in more than just the fans.
 
That's not the most promising tagline I've read for a movie, especially for Star Trek. Is this truly a reboot? Does this mean that everything we've seen from TOS on is changing?

Yeah, pretty much.

They have a fig leaf to cover it, a little talk about "quantum mechanics."
 
They have to say that, to get people who have frowned on or have been put off by Star Trek, to try to draw in those people that might have passed on Trek in the past. They just simply want to draw in more than just the fans.

Exactly. It is a subtle way of saying, "Hey we're not nerdy or cheesy any more. Please check us out!"

[/cynic]
 
That's not the most promising tagline I've read for a movie, especially for Star Trek. Is this truly a reboot? Does this mean that everything we've seen from TOS on is changing?


Its not about a reboot, its just advertising to non-fans that its not the usual ST movie.

RAMA
 
It's a reboot of the franchise. If it's successful, they'll do pretty much anything they want with regard to continuity questions that might arise in the future.
 
It's a reboot of the franchise. If it's successful, they'll do pretty much anything they want with regard to continuity questions that might arise in the future.

I mean the advertising, not the story itself. Its most definitely a reboot, but audiences don't care, they just think it looks good.

RAMA
 
It is a subtle way of saying, "Hey we're not nerdy or cheesy any more. Please check us out!"

That's pretty much what I got out of it.


It's a not uncommon marketing statement, I wouldn't read too much into it.
http://www.youtube.com/watch?v=yD8wnp79zws

True. Let's see what IMDB has...

Willow (1988) [above]: Forget all you know, or think you know.

Truant Soul, The (1916): You will forget everything else in the world for two hours when you see this picture!
Thunder Mountain (1935): You'll forget everything this wizard of Western thrillers has done before!
Escape to Glory (1940): Forget All The Action Pictures You Ever Saw... And Brace Yourself For A New Kind Of Thrill!
Sergeant Rutledge (1960): Forget all the suspense you have ever seen! Forget all the excitement you have ever known!
Santa sangre (1989): Forget Everything You Have Ever Seen
Ali (2001): Forget What You Think You Know
"Enterprise" (2001): Forget what you think you know, it won't help you here (Season 3 Tagline)
Not Another Teen Movie (2001): Forget Every Thing you Thought You Knew. Because this Christmas We're Changing ALL the Rules!
Vanilla Sky (2001): Forget everything you know, and open your eyes.
Sherlock (2002) (TV): Forget Everything You Know About Sherlock Holmes
 
It is a subtle way of saying, "Hey we're not nerdy or cheesy any more. Please check us out!"

That's pretty much what I got out of it.


It's a not uncommon marketing statement, I wouldn't read too much into it.
http://www.youtube.com/watch?v=yD8wnp79zws

True. Let's see what IMDB has...

Willow (1988) [above]: Forget all you know, or think you know.

Truant Soul, The (1916): You will forget everything else in the world for two hours when you see this picture!
Thunder Mountain (1935): You'll forget everything this wizard of Western thrillers has done before!
Escape to Glory (1940): Forget All The Action Pictures You Ever Saw... And Brace Yourself For A New Kind Of Thrill!
Sergeant Rutledge (1960): Forget all the suspense you have ever seen! Forget all the excitement you have ever known!
Santa sangre (1989): Forget Everything You Have Ever Seen
Ali (2001): Forget What You Think You Know
"Enterprise" (2001): Forget what you think you know, it won't help you here (Season 3 Tagline)
Not Another Teen Movie (2001): Forget Every Thing you Thought You Knew. Because this Christmas We're Changing ALL the Rules!
Vanilla Sky (2001): Forget everything you know, and open your eyes.
Sherlock (2002) (TV): Forget Everything You Know About Sherlock Holmes
...and I blame every single one of those for raping my childhood! :guffaw::guffaw::guffaw::guffaw::guffaw:
I think so far the marketing has been on target for what they want to accomplish for this movie.
 
It's really not that hard a concept to understand.

"Forget everything you know" = targetting non Trek fans who are turned off by Trek's geeky image.

Suggestions that the tagline refers to Trek canon is laughable.
 
This Tag Line does scare me a little bit. But at the same time I can see where the studio is coming from, They're looking for the people who never gave Trek a chance, who might dismiss this just because of the Trek label.

I was planning on seeing it anyways. Gonna try to ignore all the cannon the first time and just enjoy the ride.
 
...and if you can't "forget everything you know", the producers no doubt recommend 'Repressitol'. Now available at all good chemists. :rolleyes:
 
For me the 'Forget everything you know' never had any negative connotations...
Perhaps I understood it as '... because this is a kind of Star Trek you've probably never seen before' (in the most positive sense, of course), perhaps I already had too many of these altered timeline/quantum physics hints in the back of my mind, perhaps I was always a little bit less apocalyptic about J.J. Abrams' approach, perhaps I thought that nothing could be worse than Insurrection and Nemesis...
 
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