Well, to start with, “woke” has been defined and redefined so many times over the last few years that its lost all meaning, and most users of the word probably don't even know what they mean anymore. But go on.
How could that possibly be??? Everywhere I go, I see people using their smart phones for everything they're doing. You don't think if a person doesn't know what "WOKE" meant, She/he wouldn't take another look into their phones for the definition? I don't mind critics taking liberties to a word which is involved in the awareness of, and the active attentiveness for important societal facts and issues.