Discovery a Netflix hit

[Rahul]

They do keep the number from people they buy content from which is frustrating many because they don’t know what to ask for. Same for actors in Netflix Originals.

Which is all why neilson is trying to find ways to measure streaming numbers.

Indeed. But after airing a complete season, both companies, CBS and Netflix, will both know the real monetary value of the show. They didn't knew that when they made their contract for S1. For S2 they will know it. What money they then are willing to pay will be a good indicator for how successfull DIS really is.

 

[D_Fry]

Netflix sure as hell don't need to "volunteer" that information to CBS. If CBS makes that a condition, they have to. This is a CBS-production, not a Netflix one. Netflix contributes a lot of money to gain first-airing rights overseas. CBS contributes the content, and with it the terms and conditions.

Sure they could, but I find it extremely unlikely that that condition is part of their contract. Netflix has never done so before and DIS is hardly important enough for Netflix to disclose their most valuable trade secret to a direct competitor, which CBS All-Access is to Netflix US.

 

[Krandor]

Indeed. But after airing a complete season, both companies, CBS and Netflix, will both know the real monetary value of the show. They didn't knew that when they made their contract for S1. For S2 they will know it. What money they then are willing to pay will be a good indicator for how successfull DIS really is.

Cbs will know us numbered and be Flixster would know international numbers but neither would know everything.

Will make an interesting negotiation.

 

[cultcross]

Indeed. But after airing a complete season, both companies, CBS and Netflix, will both know the real monetary value of the show.

Well only if Netflix cough up their numbers, which I can't see any reason for them to. Otherwise, CBS will only know the All Access numbers and won't be able to separate the show from the platform in terms of popularity, because they don't have comparison points. Netflix do.

Not to mention Netflix pretty much hold all the cards here anyway - it has an enormous market share, and so going with anyone else means fewer viewers, and less money.

 

[Rahul]

They could have asked for it but I doubt they got it because nobody gets that and once Netflix allows one company all will ask for it.

Believe me. When big companies trade with each other, especially for stuff like licensing IPs, they are going to have real numbers in the hand. Audits are a real thing. It's just they don't want the public to know anything of it, so there are going to be tons of non-disclosure clauses.

 

[Krandor]

Believe me. When big companies trade with each other, they are going to have real numbers in the hand. Audits are a real thing. It's just they don't want the public to know anything of it, so there are going to be tons of non-disclosure clauses.

It is well documented no content providers get numbers from Netflix on viewership.

 

[Rahul]

Well only if Netflix cough up their numbers, which I can't see any reason for them to. Otherwise, CBS will only know the All Access numbers and won't be able to separate the show from the platform in terms of popularity, because they don't have comparison points. Netflix do.

The reason is pretty simple: It's CBS' content. They are not going to lend it out without knowing what it's really worth.

 

[Rahul]

It is well documented no content providers get numbers from Netflix on viewership.

They don't need viewership numbers. They need monetary value. And they sure as hell are going to get that.

 

[Krandor]

The reason is pretty simple: It's CBS' content. They are not going to lend it out without knowing what it's really worth.

That is how Netflix works for everybody.

 

[Krandor]

They don't need viewership numbers. They need monetary value. And they sure as hell are going to get that.

Cbs knows how much Netflix paid for it. That is it. They won’t get additional numbers from Netflix. They can check social media and stuff like that but they are not getttjg viewership numbers from Netflix.

 

[cultcross]

The reason is pretty simple: It's CBS' content. They are not going to lend it out without knowing what it's really worth.

Netflix have no interest in CBS knowing what its worth. That's privileged business information. I can't see why they'd divulge it.

 

[Krandor]

Netflix have no interest in CBS knowing what its worth. That's privileged business information. I can't see why they'd divulge it.

Here is an article on neilson creating a rating service that production companies are joining. If Netflix gave them info this would not be needed. Of course Netflix says it is inaccurate.

http://time.com/4987243/netflix-nielsen-data-viewership/

 

[cultcross]

Here is an article on neilson creating a rating service that production companies are joining. If Netflix gave them info this would not be needed. Of course Netflix says it is inaccurate.

http://time.com/4987243/netflix-nielsen-data-viewership/

Pretty tight lipped about methodology there. The Nielson press release just says 'leverage' their existing Nielson homes.

 

[D_Fry]

Pretty tight lipped about methodology there. The Nielson press release just says 'leverage' their existing Nielson homes.

Understandably so, Netflix will use any technical measure they can think of to disrupt the Nielsen measurement.

 

[cultcross]

I have a sneaky suspicion it isn't technological at all but relies on self reporting by viewers. But I could be wrong, of course

 

[Krandor]

I have a sneaky suspicion it isn't technological at all but relies on self reporting by viewers. But I could be wrong, of course

No. From this article http://www.adweek.com/tv-video/at-long-last-nielsen-will-publicly-share-ratings-for-netflix-shows/

—————
For its SVOD Content Ratings, Nielsen captures a content’s video signature, compares that against a high-quality video signature that it holds for each program and loads that information into its crediting engines to determine viewing among its national panel.

 

[D_Fry]

No. From this article http://www.adweek.com/tv-video/at-long-last-nielsen-will-publicly-share-ratings-for-netflix-shows/

—————
For its SVOD Content Ratings, Nielsen captures a content’s video signature, compares that against a high-quality video signature that it holds for each program and loads that information into its crediting engines to determine viewing among its national panel.

So Nielsen is downloading Netflix content onto their own servers to compare against what it get from its panel members? That seems tricky copyright-wise and I'm sure the Netflix lawyers are looking closely at that.

 

[Krandor]

So Nielsen is downloading Netflix content onto their own servers to compare against what it get from its panel members? That seems tricky copyright-wise and I'm sure the Netflix lawyers are looking closely at that.

I doubt that. The neilson box is probably just grabbing the signature and sending only the signature up. Or the ignarures are loaded in the Netflix box for cinlarison like an antivirus program.

Sending the whole show up to neilson would be the most inefficient way to do it.

 

[cultcross]

I imagine all they'd need is a Netflix subscription, and then just monitor what data can be obtained from downloading, say, The Vulcan Hello. Then once they know that, they look for the same signature in their designated households. The issue of course, is whether that method actually works - Netflix deny it, but then they would. Even if it does work as advertised, it isn't necessarily true that a representative sample of TV viewers generally is the same as a representative sample of streaming content viewers. I'd hazard a guess that the latter would skew significantly younger.

 

[Krandor]

I imagine all they'd need is a Netflix subscription, and then just monitor what data can be obtained from downloading, say, The Vulcan Hello. Then once they know that, they look for the same signature in their designated households. The issue of course, is whether that method actually works - Netflix deny it, but then they would. Even if it does work as advertised, it isn't necessarily true that a representative sample of TV viewers generally is the same as a representative sample of streaming content viewers. I'd hazard a guess that the latter would skew significantly younger.

All true. It is still new.

My point for brining it up wasn’t accuracy but that is Netflix was giving content providers data this wouldn’t be needed. It just proves content proverbs are not getting viewership data from Netflix