A lot of my friends, people who never liked Star Trek are now asking me to borrow some of my collection to watch. I just hope I get them all back. I loved the movie personally, it was funny as hell to anyone who followed TOS, and Spock giving the regular intro at the end gave me chills up my spine-like it would any true fan. A lot of the younger crowd likes it due to the non-stop action of the movie, fights, explosions and getting chased by large disgruntled space critters. Also the graphics can finally live up to the space battles, which is something that I loved about the movie, and really helps the CG raised youth get into it-they have no time for model ships moved around on strings. It's a huge hit all around-longtime fans and new ones.