I went to a 4pm showing of Star Trek yesterday, lot of people in the theater but certainly not packed, and when Nimoy's Spock showed up there was a loud bit of cheering and applause. I was genuinely surprised by this. I expected that stuff to happen at the Thursday midnight showing, or Friday night or later Saturday night showings. But a 4pm viewing? Amazing. Simply amazing. Don't know if they were fans like us or casual folks who simply know who Leonard Nimoy is and how legendary his Spock character is, but either way it was a pleasant and even heartwarming suprise and event. When I left the theater, I heard two teenager or very early 20 something kids say, "dawg I ain't never watch Star Trek, but I'm gettin' this on DVD!" I was like wow, I never, ever, EVER thought Trek could be percieved as this cool and reach these type of very mainstream film goers.