Supergirl looks like a girl?
The movie says she's 23, right? (We'll just assume human and Kryptonian ages match.) Which would make her a woman, not a child 18 or younger, eh? It strikes me as blindingly obvious the reason she's called Supergirl and not Superwoman is because of the way those two names sound. "Supergirl" sounds punchy and concise, three syllables like Superman, with only one vowel after the "Super," whereas "Superwoman," with two syllables and vowels after the "Super," just doesn't have a ring to it. (If she were French, "Superfemme" sounds just as punchy and cool as "Superhomme," so she could go by that instead of "Superfille," but she isn't French, is she.) In other words, this is far more an English language issue than a Kara Zor-El issue.
IIRC, the TV series made this point explicitly - Kara should really go by Superwoman, but it just doesn't sound right, so everyone will please call her Supergirl, yet still treat her like the adult she is. And I'm imagine comics fans have been making this same observation for decades, so, uh, welcome to a groundbreaking analysis that's probably 40 years old or more.

Whether this particular movie's 23-year-old character goes by Supergirl or Superwoman, however, has no bearing on the visual contrast between Alcock and Gadot, which speaks for itself.
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