I'm talking about the main plot, which was about Barry's reasons for time travel--that was the heart of the entire film. The Zod plot ultimately seemed incidental to the overall plot point of Barry screwing around with the timeline and his parents' fates.
The plot wasn't the only issue. But you're right/correct.
This author gave a good analysis IMO:
Muschietti's recent comments about his DCEU movie's failure do not tell the entire story. These are the real reasons why The Scarlet Speedster's first solo movie failed.
comicbookmovie.com
You were right on the fact that there were "Too Many Cook's in the kitchen".
But that only tells part of the many issues with "The Flash".
::In no particular order of importance::
1) The Flash is literally the 4th most popular charcter in the Justice League.
So you're basing a movie on a lower tier popularity character, that already has it working against it.
It's not a impossible feat to overcome, (Guardians of the Galaxy) is living Proof along with the numerous other Comic Book movies about other previously less popular hereoes.
But it sure doesn't help. Especially to a main stream audience.
2) The Endless Re-Writes / Too Many Cooks in the kitchen (You mentioned that before)
3) Ezra Miller's personal issues becomes a National PR disaster
4) The lousy VFX (Blame the Cooks & the endless re-writes) due to lack of time to make it look good.
5) Super Hero Fatigue (It's there, but it isn't a insurmountable barrier, but it sure doesn't help).
6) DCEU imploding & getting reformed at the same time.
7) Overly Complicated Plot for what should be a far simpler plot given the core premise. (See Above).
8) It didn't meet certain demographics in terms of wide market audience appeal (it lacked the female audience appeal)
TV viewership still does not mean a thing to potential numbers of moviegoers of a particular subject, and there seems to be a disconnect in assuming CW Flash's audience would 1) see a film based on another, established Flash in a different film universe or 2) if they were so loyal to the CW version, believe they would just happily waltz into theatres to see another actor, instead of Gustin--the latter supposedly "their" Flash.
As noted earlier, the CW Flash was not a property that transcended its native medium (unlike Star Trek TOS, and the widespread push eventually leading to its live action return as a big screen production), so banking on their interest in another Flash production would not be wise.
You're correct, but for different reasons I believe.
I don't think any of the WB execs were counting on CW TV viewerships to do anything for their movie realistically.
Especially for "The Flash" TV series.
The average viewership #'s for "The Flash" dwindled over the many seasons.
You have to remember that "The Flash" started with a S1 average of 4.62 Millions of viewers.
By the time you got to S8, the average was 0.86 Millions of viewers.
And the Flash movie came out around the end of S8 or after it.
CW Flash is a TV show for fans of the TV show, that's fine. But given it's performance over time, don't expect it to do anything more for the IP outside of it's little TV niche.
It did "ok" as part of the Arrow-verse. It managed to survive for a long time. That's all that's left.
The show's writing quality definitely took a hit after Andrew Kreisberg got "Me-Too-ed" & booted out of the production staff.
Regardless of the allegations against him & if they were true or not, or how you may feel about him.
His firing caused a seismic shift in all the Arrow-verse writing material that he was inter-twined with.
The writing quality across the board did take a hit & fans noticed / complained.
That affected more than just "The Flash", it affected "Arrow", & "Supergirl".