I wish Eon didn't guard the rights to onscreen 007 so jealously. A few years ag, Jeffrey Deaver wrote a modern-set Bond novel which aimed to serve as a sort of literary reboot of the series. But since then, there have been period-set novels by Anthony Horowitz and Sebastian Faulkes. I would love it if Eon allowed the BBC or Netflix to do lower-budget one-off period pieces with different actors in the role. If we can have several different Sherlock Holmes at the same time, several versions of the Flash and technically even Superman (the one in Supergirl), surely Bond lends himself even more easily to multiple incarnations?
Actually the Faulkes book was the first one. Devil May Care was set in the 60s. Deaver’s Carte Blanche was the second book and, as you say, set in the present day. They we have Solo by William Boyd set in the late 60’s then Horowitz’s Trigger Mortis which goes back to the 50s. Having read all of them Deaver’s is the worst by far. Horowitz’s is the best. Faulkes has an interesting plot but just regurgitates/reimagines iconic Bond scenes (see as he plays tennis rather than golf with the bad guy, see as he goes on a train with the head of MI6 in Iraq rather than Turkey etc.) Nice use of Ekranoplans though! Boyd’s is interesting, and puts Bond in war-torn Africa, but feels a bit thin.
I guess Eon have no need to let anyone else play in their sandbox, and they’re well within their rights to do that. It’s not like either of the non-canonical Bond films have been sterling examples of how fantastic a non Eon Bond could be.
I can think of interesting twists on the Bond idea (Victorian Bond, Elizabethan Bond, heck you could finally do the female Bond if Emily Blunt was free…) but again I think all you’d be doing is telling the same kind of story with a different setting, and I know they kinda do that now, but I think people would get bored with it. It might be fun for a limited run on TV or something, but the other problem is, from Eon’s perspective, is what if they’re successful and people like BBC Bond better than the incumbent? The BBC might have been annoyed when Johnny Lee Miller started playing a modern day Sherlock, but as the character is public domain there wasn’t anything they could really do about it. Bond is different so why not keep him close to their chests? It isn’t like Disney are letting anyone make Han Solo films.