Rest of story hereA pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.
Hell Pizza has put billboards around Auckland's CBD that advertise its hot cross buns with the tagline: "For a limited time. A bit like Jesus."
I not sure if this is a good marketing plan or not. They are probably going to be boycotted by some people but maybe those people wouldn't be the type to be a Hell Pizza customer in the first place.
However Hell Pizza is getting free publicity because of the controversy.