Driven by its need to replace Harry Potter, not to mention the continued appeal of superheroes, Warner recently announced a major reorganization of DC Comics. The goal is to quickly and more fully exploit its characters, something Time Warner’s corporate bureaucracy has hampered in the past.
The Walt Disney Company’s $4 billion purchase of Marvel Entertainment just over a month ago has increased the pressure on Warner to succeed this time. Warner is expected to announce a DC slate in the coming months populated by characters like the Flash and Wonder Woman.
Central to Mr. Robinov’s approach to DC is to avoid cookie-cutter representations and take risks when it comes to hiring directors and choosing a cast. Fully backing a filmmaker’s vision has become a hallmark of his style, ranging from the odd “Watchmen,” which was a modest success, to the candy-colored “Speed Racer,” which was a flaming disaster, to “The Dark Knight,” a home run.
“He is trying not to cling to the things that have worked in the past,” said Christopher Nolan, who directed “The Dark Knight” and is working on another Batman sequel.