It could bankrupt them or it could shoo away some of the star talent. If one or two of the billed actors decided to move away from a now controversial project, things could end quickly. Frankly I wonder if the production can shift to a non Star Trek story along the same lines. The creative force behind Megaman video games left and crowd sourced a "Megaman style" game called Mighty No 9. I think too much is at stake for it to not have "Klingons" "Starfleet" and the iconic Star Trek ship designs.