He can't legally sell that, right?
Nah.
This is why luxury brands can be so garishly over the top about their logos.

I don't think there's much stopping him, honestly. Aesthetic designs don't have intellectual property protection in the US*, and it's not an official ship with an official name anyway. There's no legal barrier to selling a model of a spaceship called U.S.S. Ares. You could probably get away with even selling a model of the TOS Enterprise as long as the box said something like "Future Space Exploration Cruiser circa 2266" and not the trademarked phrases "Star Trek" or "Starship Enterprise." That was a fairly common practice in aftermarket Star Trek model kits back in the day, though now that distribution is so much easier, people are a lot less circumspect about not using potentially-protected names or phrases. Getting a dozen resin kits you hand-molded smashed is a lot more trouble than having a 3D-printable model taken offline, especially since you can just reupload the latter with a different name.
Alec in particular might be limited by his legal agreement with Paramount/CBS, but IIRC, the restrictions were fairly narrow, mostly to get him to stop representing merch as official Star Trek product.
*This is why luxury brands can be so garishly over the top about their logos. There's nothing stopping you from selling a handbag that's exactly the same shape as a Louis Vuitton purse, but their distinctive "LV" logo and patterns that are stitched, printed, or embossed into the material are protected under trademark law, so you can't legally duplicate that.
And on top of that, some of the VFX shots in the scant few Axanar shorts that were made were straight-up copies of shots in the Kelvin films.Nah.
Also some of the starfleet ship designs in Axanar were just ST09 designs with new nacelles. They even still had the viewscreen windows I think.
Kinda sorta. Trademarks must be used, which is to prevent anyone from squatting on them. IIRC while Standard Oil per se no longer exists, at least three current companies have rights to use the brand Standard in various markets, and either sell products or have gas/petrol stations bearing the Standard name in order to keep that trademark. A company need not actively squash every single instance of trademark infringement, but must demonstrate that they've not abandoned it by sitting on the sidelines while someone else uses their mark to the point where they can make a claim on it.This is also due to the difference between Copyright Law and Trademark Law. As I understand it, if you have a trademark, you must defend it against all unauthorized use or risk losing it to public domain. A copyright holder may choose selectively to enforce (or not) against third-party use. Example, one author allowed fan fiction but had her lawyers send cease & desist letters for fan fiction that put her teenage characters in X-rated stories. On the other hand Mickey Mouse is trademarked and thus is why Disney sends lawyers after grandmothers who hand-embroider him on a sweater for her grandson and hospitals that paint him on the walls in the children's ward. Yes, it looks bad from a PR point of view, but legally, they are required to do so.
As to the Axanar ship models, I think they should lose in court as it's obviously a derivative of Paramount's Trek look & feel.

And the Klingon ships as well. The Ares is great for the TOS era but it's completely marred by an awful history in this project. It also grinds a bit on the narrative as the CONSTITUTION class was to be the main weapon against the Klingons.Also some of the starfleet ship designs in Axanar were just ST09 designs with new nacelles. They even still had the viewscreen windows I think.
And the outraged people who think that hating current Trek is sufficient for being a fan.There's never going to be a movie, not as long as Alec can continue to swindle the dumb and vulnerable.
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