box office

[JoeZhang]

There is no chance of $750 million - none.

 

[Mudd]

Certainly some of the latter.

Marvel's suffering too. Lots of talk on tracking sites about F4 looking soft there. China in particular may be over superheroes.

[Fantastic Four] will do solid domestically provided the reviews and public wom is good. Overseas, oh boy. In many asian and european markets the pre-sales are lower or on par with thunderbolts and worse than cap4. In some key markets it has major competition from local movies or surprise massive openers which will hurt its prospects severely. Anyways, all the best to fans and marvel. I am definitely watching it next weekend and do my part.

I worry about overseas as well but we should not jump the gun just yet. Asia as you said looks abysmal. Europe is so so. Depends on the market, and I think LATM could be strong for this one. We still have a week left. Overseas markets are slowing down in terms of presales for a while now at least that is what I see. Some decent hits had abysmally low presales a week earlier, so we need to wait a bit longer. However, it is not great outside of the US as of now, which is sadly undeniable.

Link

Of course, that's a week out. Things take sudden turns.

 

[Mudd]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

This has just been an extraordinary hold throughout the week - the movie has legs.

Box office stands now at roughly $179 million domestic.

The weekend should be interesting - no major competition until next weekend, when F4 is destined to take first place.

 

[JoeZhang]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

This has just been an extraordinary hold throughout the week - the movie has legs.

Box office stands now at roughly $179 million domestic.

The weekend should be interesting - no major competition until next weekend, when F4 is destined to take first place.

It is such an interesting film from BO point of view - Amazing domestic and tragic international.

 

[TREK_GOD_1]

It's almost as if Germans identify with the idea of an ubermensch...

You went there....

My seething about Superman 2025 aside, I am starting to wonder why the international box office has barely moved a needle.
Did Marvel get a stronghold on intl. audiences that tight?
Or did the last few DC entries demolish any goodwill?

Superhero fatigue is a real thing, no matter how certain individuals wave hands in magical fashion over their heads to convince themselves it is not. Further, the reaction to DC films are found in two categories: I agree that WB--with their wholesale destruction of the DCEU with the unnecessary direction changing seen in films including Shazam: Fury of the Gods, Blue Beetle, Wonder Woman: 1984, The Flash Birds of Prey, etc., they burned down their home while standing inside of it, and as a result, it is likely audiences are not too interested in the DC brand where movies are concerned. Outside of the DCEU, they had a historic success with Joker and a hit with The Batman, which suggests that audiences were open to DC concepts unrelated to the disasters which defined the tailend of DCEU productions.

There is no chance of $750 million - none.

If you mean Superman, that seems quite apparent. The film is not the massive universe-reboot Zaslav, et al. desired, and its doubtful the film will reach the earnings of a 12-year old movie featuring the same character. With an estimated production budget of $225 million and a $200 million dollar marketing budget (according to The Hollywood Reporter) and current global earnings of $261,825,556 (Box Office Mojo - 7/18/25), the film has quite some distance to travel before it reaches its goal. At that point (factoring in weekly drop-offs for most films, coming competition from The Fantastic Four: First Steps, etc.), it would need a miracle period of rediscovery to reach $750 million.

 

[oktay]

Box Office: ‘Superman’ Leaps Past $300M Globally, Nears $200M Domestically

Elsewhere, horror offering 'I know What You Did Last Summer' earned $2.2 million in Thursday previews as it opens this weekend opposite fellow reboot 'Smurfs,' starring Rihanna.

www.hollywoodreporter.com

 

[oktay]

I had an argument on social media with someone who claimed that F1, advertised as having a $200 million budget and a $100 million marketing budget, grossed $401 million at the box office, yet it still did well. He claims that every film Amazon makes for "cinema" in the coming years will be a box office success. Even if I shared an article published here a few pages ago, his claims would still be stubborn. This guy is also incredibly obsessed with "theaters" and hates Netflix and similar platforms.

 

[Turtletrekker]

I had an argument on social media with someone who claimed that F1, advertised as having a $200 million budget and a $100 million marketing budget, grossed $401 million at the box office, yet it still did well. He claims that every film Amazon makes for "cinema" in the coming years will be a box office success. Even if I shared an article published here a few pages ago, his claims would still be stubborn. This guy is also incredibly obsessed with "theaters" and hates Netflix and similar platforms.

Those who don't embrace the future will be left behind.

 

[JoeZhang]

I had an argument on social media with someone who claimed that F1, advertised as having a $200 million budget and a $100 million marketing budget, grossed $401 million at the box office, yet it still did well. He claims that every film Amazon makes for "cinema" in the coming years will be a box office success. Even if I shared an article published here a few pages ago, his claims would still be stubborn. This guy is also incredibly obsessed with "theaters" and hates Netflix and similar platforms.

F1 in pure box office terms might end up being just about profitable but... I am not sure if matters to Apple if it helps land the F1 rights.

 

[oktay]

F1 in pure box office terms might end up being just about profitable but... I am not sure if matters to Apple if it helps land the F1 rights.

F1 is definitely not profitable. A film with a $300 million budget, including marketing, and a $401 million box office gross can't possibly be a box office success. Especially considering that 50% of the box office goes to theaters. As I learned on this page a few weeks ago, very few films actually do well at the box office, but whatever.

 

[oktay]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

 

[BillJ]

Especially considering that 50% of the box office goes to theaters.

I think this is one of those things that may have been true at some point, but no longer is. I think bigger movies have become loss-leaders for movie theaters, the cut isn’t as large but you get a surge in business for overpriced popcorn and soda.

 

[Mudd]

Superman still soaring.

DC Studios and Warner Bros’ Superman is coursing to a second weekend of $57M, with a chance for upside. That’s an ease of -54%, a second weekend percentile decline on par with Deadpool & Wolverine, and better than the second weekend superhero holds we’ve seen YTD, Thunderbolts (-56%) and Captain America: Brave New World (-68%).

Word of mouth remains excellent with continued Screen Engine/Comscore PostTrak polling showing a high definite recommend at 74%, with parents at 70% and kids under 12 at 65%. Warners is having a great weekend overall, the fourth weekend of Apple Original Films’ F1 is only down -23%.

The second weekend hold for Man of Steel, if anyone cares, was -64.6%. Dawn of Justice was
-69.1%; Superman Returns was -58.5.

 

[oktay]

I think this is one of those things that may have been true at some point, but no longer is. I think bigger movies have become loss-leaders for movie theaters, the cut isn’t as large but you get a surge in business for overpriced popcorn and soda.

I think this is still true. There's even a website and YouTube channel called Box Office Turkey that tracks local box office revenue in Türkiye. They have direct connections with movie theaters, local producers, and distributors. The person who runs this site and YouTube channel mentioned this in a video. Movie theaters in Türkiye take in 46% of the box office, so the situation abroad is likely the same.

 

[oktay]

‘Superman’s Second Weekend Higher With $58M+, Propels Warner Bros. To Top Of YTD Studio Marketshare With $1.32B – Box Office Update

'Superman' ruling supreme with $55M second weekend. 'I Know What You Did Last Summer' Ho-Hum $13M, 'Smurfs' $12M Opening.

deadline.com

Despite any heralding of profit by Sony on I Know What You Did Last Summer with a net production cost of $18M, $13M-$14M opening isn’t a win. It doesn’t indicate any kind of revived interest in this ’90s fave property. Some rivals are betting the movie comes in lower, like $12M, but the reboot 27 years later after its previous sequel is bound for the lowest opening in the theatrical pic franchise. That’s not the grand B.O. plan when it comes to reviving these classic horror IPs. Sony was richer in their reboot of 28 Years Later debuting to $30M, and with a current running total of $68.7M. Snarked one film finance source about Summer, “It didn’t feel like there was any stickiness in the marketing materials.” Overall social media universe reach was 196.8M, which was even below Sinners‘ 222M and under the original M3GAN‘s 330M reach. In regards to CinemaScore, I Know What You Did Last Summer gets a C+, the lowest in the series next to the 1997 original’s B-, and the 1998 sequel’s B. Sure, a sequel can be pulled off at a low cost, but with a depreciating scale of grosses.

 

[BillJ]

I think this is still true. There's even a website and YouTube channel called Box Office Turkey that tracks local box office revenue in Türkiye. They have direct connections with movie theaters, local producers, and distributors. The person who runs this site and YouTube channel mentioned this in a video. Movie theaters in Türkiye take in 46% of the box office, so the situation abroad is likely the same.

Studios take less money from international theaters vs. domestic. Turkey theaters may well get 46%, I seriously doubt the US take is anywhere near that.

 

[Mudd]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

 

[oktay]

Studios take less money from international theaters vs. domestic. Turkey theaters may well get 46%, I seriously doubt the US take is anywhere near that.

it can.

 

[theenglish]

F1 in pure box office terms might end up being just about profitable but... I am not sure if matters to Apple if it helps land the F1 rights.

F1 is an example of a movie, like the super-hero movies, where box office may not even be the major source of income from a movie. The synergy with an IP and its related products creates an unbelievable source of income world wide.

 

[Mudd]