Viewership Jumps to More Than 2 Million and Key Demos Increase By Double Digits
Being Human Tops MTV's Skins in Week Two
NEW YORK - January 25, 2011 - Syfy's new original drama series Being Human continues to entrance viewers scoring ratings increases for its second episode last night at 9PM ET/PT over its already impressive series launch on January 17. Total viewers in week 2 grew 9% over the premier episode to 2.14 million, +21% in Adults 18-49 to 1.21 million and +18% in Adults 25-54 to 1.16 million.
On the highly competitive evening, the second episode of Being Human at 9PM outperformed the second episode MTV's scripted original Skins at 10PM, by a margin of +41% among Adults 18-49, +182% in Adults 25-54 and +35% in total viewers.
Being Human's appeal with young viewers and, in particular, young female viewers is undeniable with a 36% audience growthAdults 18-34 (575,000) and attracting 614,000 women 18-49, the best performance in this demo for a Syfy original scripted series since theWarehouse 13 on July 28, 2009.
Being Human continues to be Syfy's most successful scripted winter series launch since January 2005 (Battlestar Galactica).