I prefer the original artwork, too.
Okay, here's the thing: movie tie-in covers are NOT aimed at folks who
already love the book or author. Heck, those folks have presumably already bought and read the book.
Movie tie-in covers are an opportunity to introduce the original book (and author) to potentially hundreds of thousands of new readers who many have encountered the book before -- and who may never encounter the book otherwise. Which means hundreds of thousands of new readers discover the original book, which is a
big win in my book -- for the book and the author.
And, trust me, movie tie-in covers
absolutely bring in new readers, sometimes giving older, out-of-print books a whole new lease on life.
Three examples from my own career at Tor Books:
What Dreams May Come by Richard Matheson was literally out-of-print when the Robin Williams movie went into production. I reprinted it with the movie poster on the cover and it hit the New York Times Bestseller List. As far as I know, it's still in print to this day.
Ditto for
The Mothman Prophecies by John Keel. Same deal there. The book was out-of-print until Keel's agent alerted me that the Richard Gere movie was in the works. I hastily acquired the publication rights for Tor and arranged to reissue the book with the movie art on the cover. Again, it hit the NYT List, which meant more readers (and royalties) for the then-elderly author.
And then there was
I Am Legend. I reissued that book with Will Smith on the cover and, ohmigod, the sales went through the roof. We sold something like 500,000 copies of that edition. I actually had the pleasure of phoning Matheson to tell him that his classic 1954 novel was
finallly a New York Times Bestseller. (#2 on the Mass-Market List, actually.)
That was a good day.
So, yeah, in my opinion, any publisher who
doesn't put out a movie tie-in edition when the opportunity arises is guilty of professional malpractice. And never mind if it offends the literary purists.
I mean, who doesn't want to a whole new audience to discover a favorite old book?
(And, trust me, neither Keel nor Matheson objected to the
huge boost in their royalties.)