So in other words, neither you, nor I, nor anyone else here has the right to say what other people are thinking, since we can't read minds. All we have to go on is sales figure evidence as a basis to judge popularity. QED.
Popularity doesn't equal intrinsic value; if it did, "Avatar" would be a more valuable piece of art/media than Van Gogh's "The Starry Night," which I am sure has not earned over $2Bn gross for the New York Museum of Modern Art.
This is a total cop-out, unfortunately.
The argument (TIRED argument, by the way) about the JJTrek movies simply comes down to personal preference in this case. If you're going to be dismissive of the only "objective" measures for success in the entertainment industry (critical acclaim, box office, and general audience reaction), then there really no argument.
You're basically just being the little kid who puts his hands over his ears and sings so he doesn't need to listen anymore.
Look, it's okay for someone to not like the movies. Trek fans generally hate just about everything. It's nothing new. But, to deny the truth just because it doesn't align with your preferences is delusional.
I don't care what anyone says. Star Trek was a beached whale with an irrelevant and impotent fanbase in the years between Nemesis and 2009. It was a joke that had staled and over-stayed its welcome. Just because a few novels were being written means nothing. There's a lot of $hit novels out there, and I wouldn't call that a base for a thriving franchise.
It's like I said earlier...you can't be "thriving" or even "surviving" without evolution and growth. The JJTrek films certainly represent evolution and the fanbase definitely was infused with new blood and new imaginations.
Regardless of our personal feelings, and regardless of how chagrined we may be that this isn't "our Star Trek" it is absolute denial to say this didn't save the franchise. Trek may not have been dead, but it was slowly bleeding to death.
Not so much now.