There are people on this forum who became Star Trek fans because of the new movies. I realize how much you abhor the thought of it, but of course the new movies revived interest in TOS.JJtrek exists because of TOS' popularity and very existence. It could well have generated additional interest in TOS. But it absolutely did not revive interest in TOS or supposedly "save" the franchise.
And as for saving the franchise, there is a big budget movie based on TOS coming in 2016. Without the reboot, there would not have been. Again, it may not be relevant to your tastes, but it's a continuation of the franchise which would not be otherwise.