If McDonalds would just start making Kirk action figures already, we'd be set.
'cause you know a movie is big if they put plastic versions of it in Kid's Meals.
McDonald's? I'd like to see Toys R Us sell some Star Trek stuff. All I ever see there is Star Wars. And, which I don't understand why, because not everyone is a Star Wars fan.
I have this same feeling at the book store, especially in recent months. It seems that the book shelves are becoming more and more filled with old Star Wars novels, ones that came out more than a decade ago. While the Star Trek novels have now been relegated to a couple shelves down at your feet where noone looks, and the only ones they have came out in the past few years. There are no older Trek books, even at the Borders and Barnes and Nobles of the world.
Popularity I refuse to accept as a cause. There would have been more Trek books sold, had there been an option to purchase them. Many times I go to check to see what's available, and come away with nothing, as the inventory is gradually less and less.