Once Upon a Time and
Grimm show that mythology is very useful in two types of shows: fantasy soaps pitched to women and sf/f for small niche audiences. So if you're on ABC or the CW, or alternately on Friday night (where niche audiences are acceptable), then mythology is a good strategy.
Deadline's doing some analysis of the logic behind the networks' choices.
ABC is making a play for the male audience. During this past week, when more of their soap pilots were rumored to be strong, I'd wondered if they were going for an all-female strategy. But at the last minute, they dropped a couple front-running soaps and picked up fantasy (
666 Park Ave) and a couple male-skewing, mythology-heavy series (
Last Resort and
Zero Hour).
So ABC is testing the proposition that mythology can also work among a male, non-niche audience. My bets:
666 Park Ave will make it (soapy horror appeals to women), especially if
Once Upon a Time is the lead-in on Sunday night, and maybe
Zero Hour (sounds like it might have reasonable female appeal).
But I wouldn't bet heavily on
Last Resort. That could very well be one of those shows that get a big initial sampling and then fall off a cliff. If they want to appeal to men, they need ACTION, not mythology.
Deadline hasn't done an analysis of NBC yet. Unlike ABC, which has a very clear (if risky) strategy, NBC is a bit of a mish-mash
. With the Olympics and football to use as leverage for ads, NBC should really be the network making a strong play for the male audience. But what did they pick up? A mythology-heavy sf/f series
(Revolution) and a sci-fi-ish doctor show
(Do No Harm).
Again, I think the way to appeal to the male audience is action. Whatever happened to all the strong
24-ish action series? It's all talk talk talk now. NBC had a Western (!!!) it could have picked up. Show danger, violence, guns and horses, maybe some spooky supernatural hints to the sports viewers
. If watching a show about people without electricity is such a draw, why not just make that show a Western?