And episodic storytelling is a means of easily acquiring casual audiences, and retaining them even if they've missed a couple of episodes (or a whole season).Serialization is a business decision aimed at retaining an audience by providing cliffhangers.
If open-ended serialization produced decent stories that people would care to watch again, we'd never see another episodic TV show again:
but it is doubtful that HBO could make money by syndicating The Sopranos.
Creatively speaking, the anthology is the true episodic form. It is certainly not the case that anthologies find it easy to acquire a casual audience,
The really obvious reason: It has a lot of critical acclaim and was successul financially. However exactly someone tries to 'measure' success of a TV show, the Sopranos was a success.I'm not quite sure why you hold up The Sopranos as an example of successful serialization. That show is notorious for being so schizophrenic even the writers couldn't bring themselves to write an ending.
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