The new movie won’t be called “Star Trek” again. Even if Abrams wanted to call it that, the studio won’t let him.
The general movie going public associates movies with the same name with two things: Remakes\reboots\reimagining\whatever and rereleases. Both are associations that the studio doesn’t want to have with its big tent pole movie.
The general movie going public associates movies with the same name with two things: Remakes\reboots\reimagining\whatever and rereleases. Both are associations that the studio doesn’t want to have with its big tent pole movie.