^
Some thoughts:
I think that for that that Trek movie the flares were inspired. They're interactive. I remember moving in my chair trying to get a better look at the "bright" new future unfolding before me.
To begin with, they added a distance between the viewer and the film that was very effective. This was a neo-nostalgia-fest after all, right down to the archaic microphones in the courtroom scene. The distance they created gave the past an irreproachability...you couldn't get comfortable enough to judge its archaism.
Plus, they made the (now old) future "shine" for contemporary audiences. Hence also the glitzy iBridge (no disrespect to the excellent iPhone) and young smart-ass Kirk.
They also gave the movie a larger than life majesty that our feeble unheroic mere 21st century eyes couldn't fully behold.
They wouldn't have worked with a more intimate tale where the point is to draw you in emotionally, or one that was more "realistc" where you're supposed to feel like you're actually in space with the ship.