Found this anthropology study by Daryl Frazetti while surfing for Trek news earlier today. 5041 trekkies took part in a survey, according to the author.
Anthropology of Star Trek Fandom Survey -- The Results Are In!
http://www.subspacecomms.com/content/2011/03/12/anthropology-star-trek-fandom-survey-results-areSome interesting results of note
(many questions asked fans to define or explain selections, and that information has also been included in the final write up)
- 67% stated that given the finances, they would be far more involved.
- Fans felt that more involved was directly related to how much merchandise someone collected, costuming, and how many conventions a fan attends in a year.
- Overwhelmingly, 82% considered themselves to be average to below average in terms of involvement, while 18% went all out to go into elaborate detail about how extremely involved they were as fans.
- All fans were quite humble about their own levels of participation and always felt someone else was far more involved than they were.
- A whopping 79% responded that they participated because of the ideals of Star Trek and the bonding such ideals created with friends and within fandom overall, that they felt a stronger attraction to the messages of community and activism or to fandom culture over the Trek franchise.
- There was a wide range of responses to how fans chose to express themselves, how they felt Star Trek influenced or impacted them, and how they felt they fit as a member of this culture.
- IDIC (infinite diversity in infinite combinations) was the primary ideological choice – selected by 51% of fans, with Humanism and Christianity not too far behind.
- Not surprising , perhaps, “Trekkie” was the term of choice with respect to fan identity by 43% of those responding.
- Much surfaced as to how fans define their Trek, or canon.
- Females : 57% Males 43% , primarily single, over 40, and fairly well educated – all results from some of the basic demographics.