Says me, Apple can't in a billion years support the diversity in hardware the PC has, their software is the same, it lacks the diversity of the PC world, you can't custom build an Apple, you can't upgrade an Apple as easily as you can update a PC, in short its a shiny but limited world, one small enough for Apple to dictate.
That very limitation is also a strength. Less hardware diversity tends to mean more reliable drivers, after all.
I basically see Apple as the Mercedes/BMW to PCs' Chevy/Ford. Not everyone wants or needs to pay extra for the premium brand, and not everyone would see a benefit for doing so. But the premium brand doesn't need to corner the market to be a success.
This is the way Apple's marketing sells it, but really the fair comparison is like paying twice as much for your Ford because it looks like a BMW and has a BMW badge on it. Under the hood, you're still getting a Ford engine.
You're getting a premium price, but not necessarily a better computer. Apple computers look nicer, they have fantastic screens, but you've essentially got the same CPU, the same RAM, the same graphics etc. That's not saying they're selling worse computers, because they're not, but the prices are literally double of the equivalent PC. If you're willing to pay that, fine, but don't think that makes it a better machine. With a PC, I can custom build it with the best motherboard brand, the best CPU brand, the best graphics card brand, the best brand RAM, the best brand case, the best brand PSU, the best brand hard drive. THAT is premium branding, not the logo on the front of the computer.
Throw on top of that that I can barely upgrade/replace anything in it, I can barely add anything to it, it has virtually no ports on it for expansion, and it's really a no brainer for me. I don't want to spend double the price of an entire PC every time I want an upgrade. I've been running the one PC forever, and just upgrading it as I need it. Most parts are easy enough to install yourself (and most people who think this is techy nerd work has probably never seen inside a PC), and even if you want to pay someone to do it, it works out cheap.
True, this can lead to some occasional hardware problems. 99% of the bluescreens of my computer are from a soundcard with shitty drivers, a problem you won't have on a Mac because of it's limited hardware that can be tested thoroughly. But it comes at such a huge cost, it's just not worth it to me. I'd rather not encourage Apple's completely closed and restrictive practices, because it's everything that is wrong with computing today.