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Tim Russ says people actively pitching a new Series

A series like The Clone Wars is squarely aimed at children...
No more so than any of the Star Wars feature films are, really...

The writing on TCW is more sophisticated than I'd expected, and certainly more politically sophisticated than the OT, which didn't even attempt anything of depth or substance. TCW is taking the political angle that the PT botched badly and re-doing it better. Anakin is being written much better as well, starting off as a likable, heroic character and as the series progresses (now in S3), pushing him believably towards the dark side, as an expression of who he is as a person, not just because he's an idiot and the plotline needs him to follow Palps around by the nose.

Why would CBS intentionally not capitalize on the (presumed) success of a movie series?

Because they're doing great just sticking to their knitting: police procedurals and sitcoms for an elderly-skewing audience (but big enough that they still capture the demographic the advertisers want). CBS is the most successful of the networks, and they take NO risks. Why should they take a risk when continuing to take no risks will most likely continue to work beautifully for them?
 
I'd have to disagree - Clone Wars has less sophistication and character development than a Michael Bay film. It's clearly meant for small children.

They won't do another series for a long while and they shouldn't - we were inundated through the 80s, 90s, and early 00's with Trek and people stopped watching because when you increase supply, demand falls off; not to mention the quality drop off. Voyager and Ent are mostly garbage to most people.
 
CBS is simply not the best entity to own Star Trek these days, until the management and philosiphies change it will stay that way.
 
Which also means that CBS doesn't have to make a TV series at all.
Again, kind of the point.

Making a show on the wane is simply too counter-productive, too risky, too likely to not be cost effective. You don't do it. Period.

One might, however, make as series while a property is highly popular in another medium. Don'tcha think?

With regards to CBS fearing over saturation: The jury's still out on the over-saturation issue, as many folks don't believe that there was ever too much Trek on television, but that too much of the Trek that was available was simply of substandard quality, sheperded by guys who were burned out.

Also, keep in mind that CBS pretty much thrives on over-saturation, what with 3 CSI series, 2 NCIS series, and a 2nd Criminal Minds series on the way. Running a Trek TV series while its sister company ran a film series would barely register as too much of a single brand name.
 
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I'm not arguing that CSI isn't over saturated, but it's also not a show with a small, niche audience like Star Trek is. Cop/medical/law dramas can do that sort of thing and get away with it because they always appeal to a lot of people. Before CSI it was Law and Order (and still kind of is). Sci fi just doesn't appeal to the masses in that way.

And holy crap do I feel old - CSI has been around for 11 years!?!?
 
Yes, it did/does. Even though it's probably the most popular American sci-fi series, it's still sci-fi.
 
I'm not sure if it's a small niche just because it's sci fi. The 11 Trek movies have grossed roughly a billion domestically. That's about what all Die Hard, Lethal Weapon and Rambo movies have grossed together, and I wouldn't say that those have a niche audience, or a small one.

Do you think that stuff like Star Wars, The Terminator, etc... also has a small niche audience?
 
Movies are a different beast altogether. And those numbers are a bit whacked seeing as Trek XI alone accounts for 1/4 (roughly) of that billion dollar domestic take. Movies are also "events" that even people who don't watch the show will go to see. I didn't watch Voy or Ent while they aired after their first seasons but I did still go to see the movies that came out while those shows aired (much to my disappointment).

At any rate, we're talking about the TV audience here, not the movie audience. And Star Trek hasn't put up anything better than "small, niche audience" numbers.

Edit: also, the Terminator TV show had such a small niche audience it was cancelled after two seasons while the films have all been blockbusters.
 
Which also means that CBS doesn't have to make a TV series at all.
Again, kind of the point.

Making a show on the wane is simply too counter-productive, too risky, too likely to not be cost effective. You don't do it. Period.
The thing about Star Trek is that it is no longer one single franchise. It's two--the film and TV aspects are now run separately by separate owners. While both can benefit from each other, ultimately, CBS is not beholden to the performance of the Paramount-produced films (they get paid regardless if the movies sink or swim). CBS' primary concern are the TV shows, and there's no real mandate or time table in place for anything on that front. They can easily launch a new Trek series to revitalize Trek--as a TV property--regardless of what the movies do.
One might, however, make as series while a property is highly popular in another medium. Don'tcha think?
No, not necessarily always. It depends totally on the mindset of whoever is producing the series. In the case of CBS, the success of Star Trek XI (or any future Trek film) can be considered almost irrelevant to their future plans with Trek. They may take a position of not doing anything with Trek on the TV front at all, even if the next Trek movies break all sorts of box office records.
With regards to CBS fearing over saturation: The jury's still out on the over-saturation issue, as many folks don't believe that there was ever too much Trek on television, but that too much of the Trek that was available was simply of substandard quality, sheperded by guys who were burned out.
Regardless of one's personal views of the indivudal quality of the Trek shows, the bottom line is that CBS is still currently sitting on five Trek shows as we speak. Every single one of them is still available for syndication--either by individual stations or nationwide cable networks. With TNG reruns now in fairly high rotation these days, the last thing CBS may be interested in right now is yet another Trek series.
Also, keep in mind that CBS pretty much thrives on over-saturation, what with 3 CSI series, 2 NCIS series, and a 2nd Criminal Minds series on the way. Running a Trek TV series while its sister company ran a film series would barely register as too much of a single brand name.
The real difference there, of course, is that those shows bring in much higher ratings than Trek shows do. If Trek brought in the kind of numbers those shows did (and especially with the same kind of budget), then CBS head honcho Les Moonves would likely have a different opinion about the necessity for another Trek series.
 
Yes, CBS could launch a new Trek series even if film-goers are burning theatres for showing yet another Trek film, and likewise could opt to never create a new Trek series, even though theatrical Trek is so popular that JJ has 30 Trek films running concurrently. You are correct that they are not beholden to do the prudent or sensible thing. They aren't obligated to base their business decisions on market research, or performance of the same or similar product in other media. They are entirely within their rights to act on whims alone while ignoring simple common business sense.

Because Hollywood is known for risk taking and bucking trends.
 
Yes, CBS could launch a new Trek series even if film-goers are burning theatres for showing yet another Trek film, and likewise could opt to never create a new Trek series, even though theatrical Trek is so popular that JJ has 30 Trek films running concurrently. You are correct that they are not beholden to do the prudent or sensible thing. They aren't obligated to base their business decisions on market research, or performance of the same or similar product in other media. They are entirely within their rights to act on whims alone while ignoring simple common business sense.
Exactly. But CBS can also regard that it's simple common business sense to allow someone else (in this case, Paramount) to invest millions into a new production that revitalizes the Trek brand in general while they don't have to spend a single dime. They could just sit back and collect the licensing fee revenue that comes from a renewed interest in the brand. Profit without investment. That seems to have been the case with Star Trek XI and it could very well be CBS' strategy with Trek for the forseeable future--or until they feel the brand needs to be revitalized themselves.
Because Hollywood is known for risk taking and bucking trends.
Far more the rarity than the norm these days, IMO.
 
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