Re: Massive MPAA fail: some f-bombs in therapy worse than testicle tor
It must depend on the time-slot, then, as well as the policy of the network.
I don't think you can get away with saying "shit" at all on network television. Even on basic cable, it depends on the channel. SyFy doesn't allow the word--they censored a derivation of it on BATTLESTAR GALACTICA in the episode "Hero." FX allows it--to the point that it is to the go-to profanity on IT'S ALWAYS SUNNY IN PHILADELPHIA (because, obviously, they haven't been able to use "fuck," outside of the Christmas special which went straight-to-DVD).
Actually you can. ER had an episode where Dr. Green is in Hawaii as his brain tumor is really causing him problems. In one scene, he falls and says "Shit!" At the time, it was regarded as permissible given the hour the show was airing and the context.
It must depend on the time-slot, then, as well as the policy of the network.


. Whilst there is an argument over the context (not to mention the emotion the actor injects into the delivery) the fact remains that if we'd seen Owen and Gwen saying fuck for the ten minutes previously the impact would have been lessoned. For me language/violence whatever has more impact if its unexpected. That's why films that are pretty much gore free until one major act of violece will always be more shocking than the Saws of this world where violence is there all the time. 
