...and the usual speculation/tech wanking about the "death of print" and/or the death of "brick and mortar" begins anew.
http://finance.yahoo.com/career-wor...ble-didnt-evolve-enough?mod=career-leadership
I'm still not buying it. By now, if what all the pundits (who said "cyber" and "e" were going to destroy traditional commerce), was going to happen, it would have already happened.
People still read paper books. They still read paper newspapers and magazines. They still go to stores to get their groceries.
"E" is at best an adjunct to traditional commerce, nothing more.
Yeah, that's why e-reader sales have skyrocketed, ebook sales are increasing as paper book sales are decreasing, and many newspapers and magazines are going to online-only formats or folding entirely, right?
Maybe in some lesser or "niche" markets, but the big mainstreams, while suffering just as everyone else is under the economic crisis, are still going strong. People are not going to futz with a Kindle or Ipad or whatever to read the latest Enquirer or People Magazine. The supermarket newsstand survives and thrives.
I agree that they won't use a Kindle (a monochrome device) to read magazines (which are full color.) IPads and similar devices may fill that niche, and those haven't gone mainstream yet so it's hard to tell under what circumstances it would happen. Prices for the magazines need to drop, though, for electronic versions to take off.
Supermarket newsstand sales have also been in decline--even before the recession. They have recovered slightly but their future is hardly guaranteed. Printing and distribution costs are not trivial.
And the market penetration for E readers that you characterize as "skyrocketing" is what? A few percent or less?
Well,
Random House reports that 8% of their sales in 2009 were ebooks, and they expect it to grow to 10% this year. That's momentum, whether you see it or not.
The only way "e" will replace print is if somehow the tech is forced down our throats the same way HDTV was done.
Er, how was HDTV "forced" down anyone's throats? The prices on HDTVs have plummeted. Remember, things like MP3 players used to be hundreds of dollars, even for a basic model. Now, you can get a crummy little music player for $20 or $30. That happened in the span of what, 10 years? It is not far-fetched at all to think that simple ebook readers won't hit something around a $50-75 price point in the next several years, and coupled with sane ebook prices ($5 or less per title) they start to look much more attractive.
You can't look at where prices are
now, but rather where they're going. Money talks.
While I'm sure paper books will never go away, they will become a niche market the way vinyl records have--the mainstream will be digital, period. It might take 10 years, it might take 20, but that's the direction we're headed.
And TV was supposed to make the movie theater obsolete decades ago....ooops....they're still going strong too...
Movie theaters don't go away because it is very expensive to recreate the movie experience at home. As ebook readers become more advanced and affordable, however, the physical and ergonomic experience of reading a paper book vs. a digital book will become irrelevant. There will no longer be a reason to buy a physical book, especially when you're dealing with things like novels.
Reference books--including role-playing manuals--are a very poor fit for ebooks, since they're things you would have to flip back and forth through quickly. I expect those will stick around and people will pay a premium for them. Books you read cover-to-cover, however, gain very little by being in dead tree format at this point, and I question what they really offer consumers over an ebook version.