No, no...he definitely sold his soul. No one is that lucky.
What luck? The first movie helped sell the second movie, and the first movie had a whole lot of things going for it...
Titanic was advertised as the most expensive movie of all time, everyone talked about the realistic recreations, and said that watching this movie will be the closest thing we will ever experience to being there. Since the sinking of the Titanic was a legendary event, many many people wanted to "be there".
Then there was the fact that the movie was actually 2 movies. Pretty crappy romantic comedy that the females seemed to really love, and the visually striking disaster part - probably the most visually striking of all time.
And then came the lucky part - teenage girls going to the theaters to see it upwards of 20 times, mostly because of Leo.
Then comes Avatar. Again, advertised as one of the most expensive movies of all time. This time its the closest we will ever be to being on a alien planet. And in 3-D. Everyone has to go see it of course. We all want to visit an alien planet, don't we?
Plus the movie is in 3-D. So tickets are more expensive - easier to make money.
So really what's so shocking? The guy just makes movies that everyone wants to see. Good for him. I am looking forward to seeing how he can possibly top this one.