number6
Vice Admiral
Sure it is. Paramount has already done more than hint about the value of the franchise and its future. How well it succeeds as a franchise will depend greatly on how good the next film is, as with any tentpole franchise.
None of the TOS-based movies were what anyone would call "franchise builders" either - the first one got so-so reviews and had so much trouble turning a profit that the studio basically cashiered the executive producer before they'd consider producing a low-budget sequel (under the aegis of the studio's television division to keep costs down). The sequels all made most of their money in the first few weeks of release and would then drop off the radar. None of them were blockbusters on the order of other big films of the 1980s, either.
Star Trek (2009) is not only making more money for the studio in first-run than any other Trek movie (and will just continue to pile it up in DVD release) but is showing better legs at the box office than the previous films. The word-of-mouth on the film has been excellent (again, in contrast to, say ST:TMP). So if any Trek movie can ever have been said to be a "franchise builder" at all it would be this one and possibly "The Voyage Home" - the latter because studio enthusiasm for it supposedly helped to promote the idea of TNG internally.
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