Basing any judgement on the "success" or "failure" of this movie upon the sort of commentary being made here is pretty pointless.
Did anyone, ever, think that this movie was likely to be anything but a "moderate success" (which is has proven to be)? It's not a "blockbuster," but it put "popcorn movie butts in seats."
This doesn't necessarily translate to developing a "following," however.
The "toys" thing is a totally POINTLESS comparison. How many of those toys are being bought by kids who really want to play with them, and how many are being bought by collectors who want two or more of each (one kept in an oxygen-free, cryogenic chamber, along with a vial of their sperm, in case some woman eventually wants to bear their children)?
"Commercial" sales, versus "collector" sales... it's far too early to predict where that's going. I suspect that most of the sales so far have been of the latter category, and thus have ZERO bearing on long-term commercial viability.
This movie has been seen by quite a few people, but notably less than, say, have seen "Hangover" in the same period of time. And I suspect that "Hangover" will end up having a dearer place in most moviegoer's hearts than "Star Trek '09" will have.
We've had a successful Star Trek movie. It's not nearly as "earthshatteringly" successful as the "anti-Fan Trolls" on this BBS would have you believe, however. We can talk about unadjusted dollars, but in adjusted dollars I doubt, very much, that this movie has done as well as any of the first four "TOS" Trek movies.
Remember... a dollar today isn't the same as one from 1979, or 1982. So comparing relative success of, say, TMP or TWOK to ST'09 needs to be done with adjusted dollars.
On that basis, I'd be VERY surprised if this movie did better than those movies did.
Anyone want to run the numbers?
It's a MODERATE SUCCESS. Sufficient to convince PPC and CBS-TV that "Star Trek" isn't a dead property. Enough to warrant CONSIDERATION (not "committment" at this point) to a another follow-on film. Certainly, it's brought in more than it cost, by a fair measure, and that's always the bottom line. I'm personally happy about that, even though I was pretty underwhelmed by this flick.
As far as I'm concerned... this movie was "The Phantom Menace" of Star Trek. It had all the right nods and winks and so forth, and plenty of exciting action sequences (hell, it even had its own version of the "there's always a bigger fish" scene!). But it's not going to be remembered as one of the "classics."