Let's hope those don't turn out to be prophetic words. I'm happy the U.S. and Japanese versions retain the classic logo with italicized lettering.
Official U.S. NU-Trek Poster
- Thread starter miraclefan
- Start date
Let's hope those don't turn out to be prophetic words. I'm happy the U.S. and Japanese versions retain the classic logo with italicized lettering.
If you reverse the polarity and squeeze your eyes a lot it looks just like your avatar.I can hardly see the ship.
Yeah, it does.
Time to change it!The ship also looks like it's flying backwards!!!
Wow the US poster is cool. Why are the Europeans getting lame-ass posters? I feel sorry for them. 
Nah, don't. We will be able to get the US one, too.Wow the US poster is cool. Why are the Europeans getting lame-ass posters? I feel sorry for them.
Nah, don't. We will be able to get the US one, too.Wow the US poster is cool. Why are the Europeans getting lame-ass posters? I feel sorry for them.
OK good because it's the only one with a shred of imagination among the whole bunch.
I'm really wondering about the rationale behind the posters. Do they assume Americans already know the actors/don't care/are just watching for the Enterprise? And Europeans are interested in the characters and/or know those actors (Heroes is supposedly big in Europe, explaining Quinto, and Saldana was in the Pirates of the Caribbean movies)?
Maybe it's as simple as this: only the US and Japan have enough Star Trek awareness that they can risk creating iconic images - the mere outline of the Enterprise, the logo - that can grab an audience on their own. In Europe, more traditional approaches are required - head shots of the actors, a scene from the movie (however unrepresentative).
That's a true head-scratcher. Are they assuming the Spanish have never heard of Star Trek and therefore they might as well just market the film as any old disaster flick, as though Star Trek were a brand new entity?
Marketing is usually localized, which makes sense. I would be astonished if awareness of Star Trek and such elements as the shape of the Enterprise or the logotype were equivalent worldwide. But I wonder if the people in charge of determining that awareness level and therefore the right strategy in each country or region have got it right?
For someone with no marketing experience, you have the right instincts.
The European posters are not imaginative or distinctive, which suggests that someone has decided they cannot afford to be imaginative, and are forced into a more conservative approach. Is Star Trek awareness really so small in Europe that this is the right strategy? If you can get away with a more iconic and unique approach without totally failing to communicate to the audience, that's the way to go.
The image in the U.S. poster is something everyone will recognize as the ship from Star Trek (and virtually no one will notice that there's anything different about it from the TOS ship). So it works.
Yet more evidence that the studio and producers know exactly what they're doing.
Yet more evidence that the studio and producers know exactly what they're doing.
Brilliant!
The image in the U.S. poster is something everyone will recognize as the ship from Star Trek (and virtually no one will notice that there's anything different about it from the TOS ship). So it works.
Yet more evidence that the studio and producers know exactly what they're doing.
Yep, it's called 'iconography'.
Without the words "Star Trek" on the poster, I highly doubt it.
It looks to me like they were going for something that is unrecognizable from a distance, therefore drawing the viewer closer to investigate. If that indeed was their goal, then they probably succeeded, but there's no way that the average person would know what that blob was if Star Trek was not on the poster. And many of them probably wouldn't recognize it even with Star Trek on it.
It looks to me like they were going for something that is unrecognizable from a distance, therefore drawing the viewer closer to investigate. If that indeed was their goal, then they probably succeeded, but there's no way that the average person would know what that blob was if Star Trek was not on the poster.
so they see it, wonder what it is, see "star trek" written underneath, and then go, "oh cool!"
I agree that that is probably the goal.I don't.
It looks to me like they were going for something that is unrecognizable from a distance, therefore drawing the viewer closer to investigate. If that indeed was their goal, then they probably succeeded, but there's no way that the average person would know what that blob was if Star Trek was not on the poster.
so they see it, wonder what it is, see "star trek" written underneath, and then go, "oh cool!"
Stay focussed...
When YOU could not recall the 1979 poster, no mere mortal could EVER remember it!
Star Trek fans seem to live on a completely different plane of conscience anyway...
Focusing is soooooo hard these days.
yes I saw the movie promo featuring that when I went to see Watchmen, for a moment I thought "hang on didnt that already happen in Enterprise" that said the sight of the Enterprise in construction on the big screen, wow nothing can compare to that.
