Give the Blue Nacelle Research Team about 1/2 hour... I'm sure you will see it there. They do all the cool stuff.Just a thought...
Perhaps Captain Pike uses the phrase as an in-universe insider joke, referring to some kind of Starfleet advertising campaign (I remember some World War II-era armed forces posters challenging everybody to 'ENLIST!')?
That's EXACTLY the tone and impression I think they were going for (which may explain why I don't like it.)
How long till we see "uncle Fed wants YOU" posters with Greenwood pointing his finger?
