Star Wars on the otherhand has a reliable base of fans who grew up with the films, the toys, the playground battles etc, but who also grew up to have other diverse interests and social lives. These casual fans far outweigh the Hardcore Star Wars nerds.
Which is proof of
what?
Star Trek
also has a reliable base of fans who grew up with the films and TV series, the toys, the playground battles etc, but who also grew up to have other diverse interests and social lives. These casual fans far outweigh the Hardcore Star Trek nerds.
I'm sure they do, but its the hardcore nerds getting the attention, and I doubt the numbers are even remotely comparable. How many children had Wrath of Kahn curtains?
A casual fan may casually discuss the series with a
real fan and the conversation may turn to Dr Spock.
"Doctor Spock? Doctor? Do you know nothing, its Mister Spock. Doctor was Spock was..."
Whatever, the casual fan makes his retreat. The real fan gets hung up on the tiny details and trivia and frankly its scary. I know I'm generalising, but the media has noticed this sterotype and fixed it in the western psyche. Trekies are geeks. Casual fans/occasional viewers don't want to be associated with the fruity fringe.
Contrast that with Star Wars. Trek was never a must have toy, ever. When a thirty-something sees a toy X-Wing they think cool, I had one of those. There was never a buzz in the school yard about Star Trek, any sniff of it and it was the bully's wrath for you. An office conversation about star wars will involve mostly everyone, trek just doesn't have that. The new film may change that if its unpretentious and accessible enough but its a tall order.
To put it another way. Star Wars was a first love for many kids, between the age 5-11 years. It was cool in the playground, there were toys, stationary, clothes, bedroom accessories, you name it. Everyone was in. Star Trek, from experience, might then encountered sometime in the early teens when tastes and attitudes begin to mature a bit and followers appreciate the details. Unlike Star Wars though, this appeal is not universal, the majority will invest their energies in sports or chasing the other sex. Its the thoughtful quiet kids that find sollace in Trek. Of that smaller number, a portion of them will be the real geeks.
My point being that Trek was never embraced by the masses, those who did embrace it did so knowing it was uncool but didn't care. Trekkies are an easy target for ridicule but they invite it too. Arguing about canon and continuity with people who don't care. Talking about it like its a religion, a message of peace and love with star ships and pointy ears.
Another point being that Star Wars and Trek are both ridiculous, but Star Trek pretends it's all real.