It just seems to get dicey when writing prequels rather than sequels especially in light of Gene Roddenberry's infamous "canon" memo and an entire television series is labelled apocryphal.
Roddenberry's canon memo was the exception, not the rule. There's no reason to expect any other TV/film producer or studio licensing department to emulate its approach.
From the trailer, it appears that the Enterprise is a brand new ship and that Christopher Pike is her first captain. So what happens to the characters of Robert and Sarah April, that Robert was the first captain, or their five years aboard the Enterprise as stated in the animated series episode "The Counter-Clock Incident"? Is this just dismissed as apocryphal?
Well, "The Alternative Factor" said a matter-antimatter reaction would destroy the universe. That's clearly been rendered apocryphal. "Threshold" said going to transwarp would turn you into a lizard, and the guy who
wrote that episode considers it apocryphal. Lt. Leslie
died onscreen in "Obsession" but he was back to normal in the very next episode and dozens more, so apparently his death was apocryphal. ST has never had a uniform, perfectly consistent continuity. There are some HUGE contradictions in there. But we accept them, rationalize them, or just ignore them, and we move on.
If Robert April's stint as
Enterprise captain is removed from Trek continuity, that only affects one animated episode, and it wouldn't be the first time an animated episode has been contradicted. ("The Magicks of Megas-tu," like ST V, put the center of the galaxy in easy reach, but VGR's premise of a galactic crossing taking generations directly contradicts that. And it's next to impossible to fit "The Slaver Weapon"'s Kzinti wars into Trek continuity as we now know it.)