I don't mind messing with the canon a little bit if you intend to reboot a franchise. Worked well for Bond and Batman. What I found distasteful about this trailer was the fact that absolutely nothing felt like Star Trek.
I think they friggin' ruined Bond with CASINO ROYALE (though QOS is so good it ALMOST makes me forgive them for casting Jack Palance II as ImpostorBond), but I love BATMAN BEGINS. I agree with a lot of your points (esp about TFF), and don't see anything about the trailer (which I caught today) that said STAR TREK to me ... it was just too generic and, to be honest, mindless.
Rather than getting me angrier, the trailer just sort of quelled my whole feeling about the thing, which is the real surprise. Instead of being furious, I was just ... shit? really? (esp when you see that starship being built on Earth.) Anything more stupid they can trot out?
I talked it over with my wife afterward and we realized we had nearly the same reaction to the TREK trailer we had to the PINK PANTHER 2 trailer ... it was like, 'why bother?' And coming from me, somebody who pisses and moans about this kind of stuff and has a memory like the vatican used to, that is a pretty huge accomplishment.
By way of comparison, I though the Craig casting in CR and writing Bond as a reckless overaged adolescent was like kicking dogshit in the face of Richard Maibaum, Sean Connery, Ian Fleming, Ken Adam and Timothy Dalton, I was (and REMAIN) superpissed over that, but for some reason, this trek trailer was enough to make me stop getting upset. It just ain't for me.