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And now the BBC is shovingAI bullshit into Doctor Who promotion

There's so much controversy around it now, I'm shocked anybody would use AI for something like this.
 
Damn, that's extremely disappointing.

...but, at least, they're not using AI to create the opening sequence like one show we all want to forget about. (Yet)
 
This is going on everywhere. The BBC are just being unusually transparent about it.

I don't necessarily like it but it's not going to stop. It's only going to expand . . . and very drastically.
 
I think some of the promotions people over there should start looking for a new job as soon as possible.
 
This is going on everywhere. The BBC are just being unusually transparent about it.

I don't necessarily like it but it's not going to stop. It's only going to expand . . . and very drastically.

Yeah I imagine this sort of thing is going on all over, like you say at least the Beeb are being transparent, which doesn't make it right but is preferable to them going all cloak and dagger about it.

I think some of the promotions people over there should start looking for a new job as soon as possible.

The major problem is that any other organisation they might want to jump ship to is probably doing the same damn thing :(

I have a friend who's spent the last 25 years working as a self employed translator and she's already seeing a huge drop off in work because companies are "investigating using AI" to translate.

It's weird, I've been a sci-fi fan for as long as I remember, since I was 4 or 5 in the mid 1970s, but damn, this really isn't the future we were promised.
 
There's not a week that goes by without at least one example of AI getting something spectaculaly wrong but the zealots pushing it don't seem to care.
 
AI is growing exponentially but humans think linearly. We'll all be shocked in a couple of years at how far AI has gone in that time.

Right now we're at the point where a single, knowledgeable person can tell AI what to do, and check the AI's work to find those errors. Using that approach, that one person can do the job of multiple people even having to check for error. Lots of online content is written that way currently. And it won't be long before those errors go away.

One of the things that I do is run a business that I own. Every so often I need to write a marketing type email for distribution. Totally not my forte. On a whim, I asked ChatGPT to write a marketing email and gave it the general details. It wrote an amazing marketing piece in an instant. Better than I could've and wrote it as well any marketing thing I've seen. I used that.

I'm the only employee, so no one is losing their job. But it was eye opening!
 
BBC is experimenting with generative AI to promote Doctor Who | Radio Times

The broadcaster has announced it will be creating a human-written marketing copy for a Doctor Who push notification, email subject line and in the promotional rail on BBC search, before using generative AI to suggest alternative copy.

Granted, the show was rebranded "Season One" so where "Season 14" is coming from and it's not 1976 when we had the first season fourteen... depends on which market, apparently.
 
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